Incisive News

London

Today, Toluna plc {LSE TOL} Europe’s fastest growing online research panel and survey technology provider and Incisive Media, one of the world's fastest growing B2B information providers, announce an exclusive cooperation agreement to build B2B panels across Incisive Media’s vertical markets.

The agreement provides Toluna with exclusive access to Incisive Media’s comprehensive readership base from over 70 high authority print and online B2B titles for panel community recruitment. Toluna will build joint online panels across a variety of markets and departments ranging from legal, professional services, marketing and IT to finance and C level management. Toluna’s “contextual recruitment policy” will be applied using high authority titles such as Computing, Vnunet, Investment Week, IT Week, Knowledge Storm, Legal Week and Accountancy Age to source the b2b online panel community members.

The move follows Toluna’s launch of the industry’s first Web 2.0 panel community and signals yet another initiative to help position itself as the most innovative and quality conscious provider of online research sample.

 “This agreement is an important step for Toluna. Incisive Media’s range of high authority specialist B2B titles offer a very rare opportunity to reliably recruit b2b panellists into our community model across many sectors and senior management units. It reinforces our existing substantial capacity within the B2B segment and reinforces the value of engaging with our panel members through community portals which add value to their online experience. Our clients will benefit highly from this initiative”. Frederic-Charles Petit, CEO, Toluna plc.

Toluna will be building and managing the online panel communities with Incisive Media using its proprietary online panel community management solution, PanelPortal™.  The online panel communities will also enable Incisive Media to gain a richer understanding of its audiences needs, and run online studies to explore editorial effectiveness, web effectiveness, cover designs as well as provide unprecedented levels of insight for advertisers in its publications.

"This unique initiative creates an excellent opportunity for Incisive Media to further strengthen our relationships and understanding of our readers in the vertical markets that we serve as well as provide another innovative, value added platform for our clients.  As b2b media evolves we continue to develop initiatives like this to strengthen our position as a part of the fabric of our markets." Jonathon Whiteley, MD, Incisive Media

The agreement clearly aligns Incisive Media’s focus on specialised and highly authoritative titles with Toluna’s technological competencies and commitment to online panel quality. For more information on Incisive Media titles please visit  www.incisivemedia.com or for Toluna www.toluna-group.com. 

About Toluna
Toluna, is Europe’s fastest growing online panel community and survey technology provider to the global marketing research industry. The company provides sample and custom panel building expertise to over 300 of the world’s leading market research agencies from offices across Europe and North America. Toluna has built and manages a panel community of over 1.6 million active members across 27 European and international countries. This has been extensively profiled into 16 specialist panels, reaching niche segments to provide premium quality research data. In addition, PanelPortal™ and AutomateSurvey™ , Toluna’s online panel community management and survey software solutions, enable research professionals to easily build, manage and survey their own online panel communities.

About Incisive Media

Incisive Media is a rapidly growing provider of specialist business information, in print, in person and online. Incisive Media operates in four principal markets: financial services, risk management, professional services and marketing services. Incisive Media's market leading brands include Investment Week, Post Magazine, Risk, Search Engine Strategies, Accountancy Age, Professional Pensions, Computing, The American Lawyer, Law.com and Legal Week.  For more information, visit www.incisivemedia.com

Incisive Media was founded in 1995 by the current management team, headed by Tim Weller, with the launch of Investment Week.  The company was floated on the main market of the London Stock Exchange in December 2000.  In December 2006, Apax Partners backed the public-to-private management buyout of Incisive Media (valued at approximately $550 million).  Since the completion of the management buyout, Incisive Media has acquired three separate businesses.  For more information visit: www.incisivemedia.com. 

For more information visit
www.toluna-group.com
www.incisivemedia.com. 

Press contact information
e-mail: PR@toluna.com

Frederic-Charles Petit, CEO Toluna plc
Number: 0033 06 33 08 03 91