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IThound
The business technology library
IThound.com is the UK's leading white paper directory for business professionals. Leveraging the Incisive Media network of flagship business-to-business sites and its extensive search expertise, IThound.com is able to reach business and technology buyers and deliver the information they need no matter where their search begins.
IThound.com, with its network, search expertise, performance tools and services is a powerful resource for technology vendors, providing the greatest opportunities to reach internet buyers and convert them into web leads.
Research shows that 93% of all technology purchases begin with an internet search. The challenge for business owners is to therefore maximise the returns from their marketing budgets while ensuring multiple deliverables, including brand presence, product awareness and lead delivery.
The IThound.com network distributes vendor content through the largest number of flagship, business-oriented websites and the most popular search engines. The content reaches business decision makers more efficiently no matter where their search begins, giving business owners the maximum opportunity for their products and services to be found on the Internet.
The IThound.com user community consists of business and technology professionals. These users are from companies in various industries that range in size from small businesses with less than 20 employees to international corporations.
- Access to detailed information about thousands of software, hardware and IT service solutions
- The ability to perform research and compare solutions to make informed purchasing decisions
- The opportunity to increase their knowledge of various topics through access to marketing information in a variety of formats
Target audience
Business and technology professionals researching products and services to purchase
USPs
- Users pay only for the leads specific to their campaign criteria
- Dedicated campaign management to optimise and manage your campaigns
- Use existing marketing materials
- Totally transparent reporting to client
- Receive business leads containing rich contact information in real time
Readership overview
The IThound.com audience is made up of business professionals accessing the Incisive Media professional services network of 4.4m users.
Launched in September 2006, it has a registered UK user base of 40 000 unique users that comprise the following:
- 27% board level directors or more senior
- 35% IT Professionals
- 19% finance and accountancy professionals
Editorial philosophy
Associate Publisher:
Tom Wright
Tel: +44 (0) 20 7316 9529
Email: tom.wright@incisivemedia.com
