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Computeractive
The UK’s best-selling technology magazine
Computeractive is the UK's best-selling home technology title. It is aimed at people who want to know how to work their PC, not how their PC works and is endorsed by the Plain English Campaign.
Readers trust Computeractive, in print and online, to tell them how to get the best value from their technology purchases. The magazine is full of step-by-step guides, problem-solving advice, hints, tips and practical buying advice. The focus is always on gaining new skills, confidence and value for money.
Each issue includes the following.
- News covering the impact of technology developments at all levels, from Government policy to product launches
- Consumeractive, that gives advice on how to resolve disputes with retailers and manufacturers
- Features that take readers through PC projects, new technologies, and little-known features and tools in popular applications
- Hot new products tested and rated
- Netchart, offering recommended websites and free downloads
- Workshops, including step-by-step guides rated by level of difficulty, with pictures for each step that enable readers to complete all manner of software and hardware projects
The Computeractive website is updated several times each day with news, reviews, PC tips, free downloads and blogs. Video reviews embedded in the website gives the Computeractive team the ability to demonstrate the key features of new products and software. The Computeractive forum, in which readers post and respond to PC and technology queries, is very popular.
Target audience
Home PC users of all abilities that want to learn about technology in plain English, not technical jargon
USPs
- Clear PC advice in plain English
- Trusted product reviews giving consumers confidence
- Endorsed by the Plain English Campaign
- Jargon-buster columns and online database that demystify technology mumbo-jumbo
- Free access to a wealth of online resources, including articles, downloads and tips
Readership overview
177,330 - ABC, Jan to Dec 2008
Computeractive is one of the top 15 largest subscription titles in the UK. On average, each subscriber has been with Computeractive for four years and four months. A third of subscribers have taken the magazine for five years or more, according to data from a Computeractive reader survey in 2008.
Editorial philosophy
Computeractive believes that everybody has the right to benefit from the technology advances that have made PCs and the internet a household commodity. However, many people in the UK are marginalised by technology that is unintuitive and poorly designed, with little help on offer from websites and manuals that are littered with jargon. Computeractive's mission is to open the world of home computing and the internet to all. We explain how to use computers, software, gadgets and more in plain English that everyone can understand.
We seek to educate people of all ages and technical abilities, from the most anxious novice to experienced users, with our step-by-step approach. We always point out the benefit of technology, linking projects to real-life tasks to give practical value.
The Computeractive brand also encourages a strong sense of community. Readers are encouraged to submit their own ideas for workshops, and can submit their PC and consumer law problems to our team of experts to solve. The online forums extend this concept so that readers can assist each other.
Computers have transformed consumer notions of technology, entertainment, shopping and communication. Computeractive is therefore determined to see that all people can benefit from it, regardless of age, technical ability or disability.
Contact details
Editor:
Paul Allen
Tel: +44 (0) 20 7316 9562
Email: paul.allen@incisivemedia.com
Publishing Director:
Dylan Armbrust
Tel: +44 (0) 20 7316 9318
Email: dylan.armbrust@incisivemedia.com
Sales Manager:
Paul Harvey
Tel: +44 (0) 20 7316 9308
Email: paul.harvey@incisivemedia.com
