Magazine cover for Computing

Format: Various

Frequency: Weekly

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Computing Business Magazine

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Computing

Screen shot of Computing website

Computing is the UK's leading business technology publication and a pioneering multimedia business-to-business brand. The title has been established for nearly 35 years and now extends across the widest portfolio of channels in its sector, covering print, internet, digital, email and PDA versions, plus web seminars, blogs, online video, podcasts, discussion forums, jobs, and the most successful awards programme in the UK IT industry.

Computing plays a vital role in keeping its readers up-to-date with the trends and issues that will inform their decisions on how to use technology for the benefit of their organisations.

Target audience

  • Senior IT decision-makers
  • IT managers
  • Managers responsible for IT
  • IT-related directors and managers
  • Managing directors
  • Chief executive officers
  • Chief operations officers
  • Proprietors
  • IT consultants and consultants

USPs

  • The UK's leading IT publication
  • Providing IT professionals with up-to-the-minute news and analysis
  • An integrated print and online brand and a pioneer in Web 2.0 content
  • Respect, trust and authority that comes from nearly 35 years of being part of the IT community
  • Reaches the real IT decision-makers

Circulation Overview

The Computing print and digital circulation is made up of senior IT decision makers and IT professionals and is fully audited by the BPA to ensure its circulation profile is up-to-date.

  • 58.4% of the circulation is management responsible for IT*
  • 40.2% of circulation work within organisations with over 1,000 employees*
  • 19% of the circulation has an annual IT expenditure in excess of £5m*
  • 47.9% determine the need for new technology in their organisation*

*BPA Worldwide Dec-08, Total Qualified circulation 92,362

Editorial philosophy

Computing is an advocate of the critical role technology plays in business and government. We help our readers understand how IT can improve company profits and deliver better public services by guiding them through an increasingly complex, global industry, as well as helping them achieve a successful career in IT. We campaign strongly to overcome business or regulatory obstacles against the development of the IT profession.

Our readers are businesspeople first and IT experts second.They need to understand how IT is helping to improve business operations and change the way that we work and live.

Through the weekly newspaper and the growing online audience, Computing is at the heart of the UK IT community. Our web site, www.computing.co.uk, offers a daily IT news service, along with pioneering Web 2.0 content such as the Computing TV video channel, blogs from the widest range of UK IT experts on the web, weekly podcasts, regular web seminars and discussion forums. We are not just a source of news, analysis and information for readers, but also the place to share and discuss views and opinions on the latest issues in business technology.

Contact details

Editor:
Bryan Glick
Tel: +44 (0) 20 7316 9149
Email: bryan.glick@incisivemedia.com

Head of sales:
Matthew Bush
Tel: +44 (0) 20 7316 9121
Email: matthew.bush@incisivemedia.com

Sales manager:
Paul Harvey
Tel: +44 (0) 20 7316 9308
Email: paul.harvey@incisivemedia.com

Circulation:
Kim Baker
Tel: +44 (0) 20 7968 4627
Email: kim.baker@incisivemedia.com