IFAonline.co.uk
Providing real-time specialist news and business advice, IFAonline strives to create online IFA communities, offering its users a complete range of IFA-related services, products and features.
IFAonline users are spoilt for choice. This multi award-winning site has the widest and most comprehensive listing of major product providers in the market. Couple this with breaking news, regularly updated, and a daily email and the result is an IFA in the know. A dedicated team of 5 journalists bring IFAs the latest developments in the industry.
IFAonline prides itself on being interactive. Understanding and relating to the audience is at the top of the priority list. From this, IFAonline.TV was born. Responding to user wishes, IFAonline now holds an educational, monthly debate centered on a pressing industry issue. Drawing on all of the online environment’s current capabilities, IFAonline.TV makes use of audio, visual and textual content to create a three-dimensional offering for the user. Web-streamed to the user’s PC with content carefully indexed and archived, our TV library is proving to be one of our most popular innovations along with our extensive blog offerings, pre-emptive user script, expanded coffee Lounge and discussion board. The continued increase in visitors to the site is testament to IFAonline's interactivity.
IFAonline is today recognised as the first port of call for real-time industry news, analysis and information for the independent financial adviser and its associated market, as it delivers fast-paced yet simple to read stories and analysis.
Target audience
- Independent Financial Adviser
- Investment director
- CEO
- Mortgage broker
- Pensions management director
- Senior investment consultant
- Executive director
- Associate director
- Actuary
- Sales head/director
USPs
- Award-winning innovation, inspiration, advice and tips – through blogs, forums , interviews and debates with leaders in the industry
- Participate in an online IFA community – enabling you to interact over 23,000 IFA’s from all over the UK
- Up-to-the-minute news – as it happens in the industry
- Best practice & legislation –in an easy-to-digest and convenient format
- 10 years of valuable industry information archived by sector - comprehensive library incorporating investment, protections, mortgages, pensions, offshore and technology
Readership overview
IFAonline readers consist of independent financial advisers across the UK, including advisers and company directors at large IFA companies and networks as well as those at smaller firms. The site’s twice-daily email goes to over 34,000 readers, and also includes product providers and consumers.
IFAonline has been keeping advisers the length and breadth of the country up to date with industry news for the last decade. It pays particular attention to the investments, pensions, protection and mortgage markets from the adviser angle.
The site also boasts regular features, news analysis articles, blogs written by industry experts, polls, a discussion board, IFAonline TV, and sends out emails twice daily to 19,000 advisers, providers, and not a few consumers. As a breather, the site also hosts a coffee lounge, boasting games, sudoku, and a joke of the day.
Editorial philosophy
The IFAonline editorial team understands the people they are writing about, the industry and the readers of the news and cover every major sector – investment, protections, mortgages, pensions, offshore and technology.
IFAonline.co.uk is the only website in this market to have a dedicated journalistic team. Many other sites merely take their print publications and put their stories online, IFAonline knows from research and years of experience people don’t read a print story the same way they read an online story.
Covering all the key issues affecting an IFA’s business, from regulatory and political developments to the changing landscape of finance and technology as well as how it will affect both their clients and their business. It is also often one step ahead of the national media in its coverage of important developments, particularly when delivering the complete team analysis of events such as the Pensions Commission, the Treasury’s Budget and government/FSA consultations and papers.
IFAonline users are encouraged to respond to stories and analysis either through our discussion boards or by leaving a message on our reader phone line which then allows us to broadcast their comments as audio files to interested site users.
The editorial team regularly receives and publishes feedback from readers about the content and quality of our stories, as well as the comments they have on both stories and blogs, and this influences the type of stories or subjects covered at on a weekly basis, ensuring the news delivered is the information users want to know.
Contact details
Editor:
Katrina Baugh
Tel: 0207 484 9783
Email: katrina.baugh@incisivemedia.com
Group publisher:
Toby Finden-Crofts
Tel: 0207 484 9746
Email:toby.crofts@incisivemedia.com
Advertising & sponsorship
Head of online sales:
Bryan Verster
Tel: 0207 484 9806
Email: bryan.verster@incisivemedia.com
Rich media manager:
Martin Horlington
Tel: 0207 484 9809
Email: martin.horlington@incisivemedia.com
Online manager:
Brad Chuck
Tel: 0207 484 9808
Email: brad.chuck@incisivemedia.com
Marketing executive:
Thomas Peterson
Tel: 0207 484 9769
Email: thomas.peterson@incisivemedia.com
