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Search Engine Watch
News and analysis about search engine marketing
Since 1997 Search Engine Watch (SEW) has provided the very latest news and analysis of the world of search engines. The majority of the site is free to view and covers the following:
- How to search for information effectively
- Developments at the major search engines such as Google, Yahoo, Microsoft, Ask and some of the specialist verticals
- Basic, intermediate and advanced coverage of search engine optimization and paid search campaigns
- Social media, local and vertical search news
- Discussion forums with practical advice & tips from other users
- Blog
- Expert columnists
There is also a members-only area full of 'how to' guides and deeper analysis on advanced search topics.
Target audience
- Marketing managers
- Online marketers
- Agency professionals
- Webmasters
- Brand managers
- SEO and SEM specialists
- Direct marketers
- E-commerce managers
- Media planners and buyers
- SMEs
USPs
- A huge depth of content and advice for marketers
- Share tips and best practice with your peers from around the world with the Search Engine Watch Forums - one of the most active online communities
- Learn from leaders in the field as the biggest names in search write expert columns exclusively for SEW
- Newcomers to search marketing will find all the information needed to get you started with the Search 101 section
- Choose to receive information as you want it with a wide range of free newsletters and RSS feeds
Readership overview
Nearly 600 000 unique users and 1 250 000 page views per month. (Figures from May 2007)
Search Engine Watch's readers run the gamut. They are small business owners and big brand managers, agency professionals and webmasters. Anyone who is involved in search and search marketing will find information of value on SEW.
Nearly 50% of our readership is made up of company marketing professionals, while 20% work in agency roles and 15% are small- to medium-size business owners. A further 15% are strategic directors.
Editorial philosophy
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry, and help to site owners looking to promote their brands, products and services.
We do this by employing some of the foremost industry experts to write for the site and by recognising that the collective knowledge of our readers far outweighs anything we can deliver. The SEW Forums section is therefore a hugely important element of our coverage where readers of varying levels of expertise can meet, develop contacts and share tips on this fast-moving industry sector.
Contact details:
Please visit our contact page
