Format: Various
Frequency: Monthly
Website:
Waters
Financial technology intelligence
Waters is a controlled circulation, global monthly magazine that covers the practical implementation of technology in the securities industry from both a buy- and sell-side perspective, giving an holistic approach to technology and its business implications.
Since its launch in 1993, Waters has been relied on by financial technology professionals worldwide for its broad-ranging coverage of financial market data and technology. It is aimed at professionals that purchase, specify, create, implement and use technology to grow revenues and reduce costs at their firms.
As firms trade up their systems, Waters defines the challenges that the top global financial services confront, be they old-school issues like trading room systems and operations, or new business propositions such as consortia portals and e-commerce spin-offs.
Regular contributions from industry experts provide exclusive insights from some of the world’s most highly respected IT professionals, allowing readers to hear from those making the decisions on how technology is changing the world of financial services. Waters also profiles the financial services firms that are breaking-in new technologies, as well as new vendor solutions that could provide the next big leap.
More than a magazine, Waters subscribers also receive additional online benefits, including weekly and monthly news alerts, and they also have the opportunity to attend complimentary breakfast briefings where topical items are discussed with a solution provider.
Waters is free to industry professionals who qualify through our BPA-audited criteria. To discover if you qualify for a free subscription, visit www.watersonline.com/subs.
Target audience
- Chief technology officers
- Chief information officers
- Heads of trading desks
- IT director
- Chief financial officers
- Senior level management
- Investment banking
- Hedge funds
- Financial institutions and prime brokerages
USPs
- Understand the effect of global events on your business
- Track developments and change to help you formulate trading strategies
- Be able to fully appraise new investment opportunities
- Save time in finding key information
- Keep an eye on your competitors and provide a benchmark for your decision making to stay up-to-date with your industry’s movers and shakers
Readership overview
Waters has a monthly global distribution of 10 309 subscribers
Readers’ profile:
- Executives: 34%
- Non-technology: 36 %
- Implementers (IT): 18%
- Senior executives: 13 %
Company type:
- Sell-side: 55%
- Buy-side: 24%
- Consultancies: 15%
- Exchange: 3%
- Legal/regulatory bodies/trade associations: 3%
Geographic breakdown:
- Americas: 5 620 subscribers
- EMEA: 419 subscribers
- ASPAC: 509 subscribers
In addition, Waters is widely distributed at industry events.
The Waters community comprises key decision-makers from both the business and technology sides of their firms. They purchase, specify, create, implement and use technology to grow revenues and reduce costs, and are the CTOs and CIOs at major investment banks, asset management houses, hedge funds and financial institutions in North America, Europe and Asia. They are also business-side figureheads responsible for trading desks and risk management.
Editorial philosophy
Waters magazine provides readers with a global view, in-depth knowledge and cutting-edge insights on how technology is driving the securities industry and how the evolving market structure worldwide is driving technology.
Since its launch in 1993, senior executives from CTOs, CIOs and developers to portfolio managers and heads of electronic trading have come to rely on Waters for its focus on financial IT, analysis of industry challenges and latest trends, coverage of technology and business thought-leaders, and profiles of firms breaking-in new solutions.
Waters’ editors and writers are dedicated to reliability, accuracy and comprehensive reporting, allowing them to consistently weigh up to the highest standards the impact of market developments, IT developments and issues in the context of the industry as a whole.
Contact details
Senior Marketing Executive:
Jocelyn Wiles
Tel + 44 (0)20 7484 9973
Email: jocelyn.wiles@incisivemedia.com
