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News

Asia Risk at the forefront of Hang Seng Bank’s branding campaign

15 Feb 2012

Hang Seng Bank, one of the biggest local banks in Hong Kong, has launched a TV advertising campaign highlighting its success in the 2011 Asia Risk Awards.

hang-seng-tvc-snapshot-awards-logoHang Seng Bank was named Asia Risk's "House of the Year, Hong Kong" for excellence in risk management and as part of the promotional campaign the Asia Risk 2011 Awards logo, trophy and write-up was featured in TV advertisements. The award was also mentioned in radio advertising, and the Asia Risk logo appeared on an outdoor LCD display panel in Mong Kok (one of the busiest district in Hong Kong), as well as on all of Hang Seng's ATM machines in Hong Kong.

The TV advertisement – captioned "Hang Seng Bank - House of the Year of Asia Risk Awards" – appeared on the main TV channels in Hong Kong and the Asia Risk Award logo and the trophy are prominently highlighted during the opening.

The advertisement can be viewed on YouTube at: http://www.youtube.com/watch?v=T_EKwOw4IMw

For further information contact:

Publisher, Asia Risk
Harjeet Singh
+852 3411 4838
harjeet.singh@incisivemedia.com

Editor, Asia Risk
Aaron Woolner
+852 3411 4833
aaron.woolner@incisivemedia.com

Managing Director, Asia Pacific, Incisive Media
Jonathon Whiteley
+852 3411 4983
jonathon.whiteley@incisivemedia.com


About Incisive Media
Incisive Media is a leading global provider of specialist business news and information, in print, in person and online. The company's principal markets include financial services, legal and accounting services, marketing services, technology and risk management. Incisive Media's market-leading brands include Accountancy Age, Search Engine Strategies, Computeractive, Investment Week, Legal Week, Post, Risk and V3.co.uk.

Headquartered in the UK, Incisive Media has operations in North America and in the Asia Pacific region. The Asian operations are based in Hong Kong with satellite offices in Beijing and Singapore. Incisive Media organises more than 60 events across 12 markets in Asia.