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Small is Beautiful for the British Journal of Photography

10 Jul 2012

BJP has gone mobile with a custom-made iPhone edition.

The 158-year-old British Journal of Photography has launched a radically redesigned new edition, custom made for the iPhone and has achieved 2800 downloads in the first three days.

bjp-mobile-editionRather than simply shrinking existing print or iPad pages onto the screen – the method used by almost all current iPhone magazine editions – the magazine’s staff completely recreated the magazine in a format designed for the iPhone.

Each page of the British Journal of Photography: iPhone Edition has been engineered from scratch to be easy to read on the handheld, and the 100-page monthly magazine has been split into smaller, more frequent, editions that can be easily downloaded when on the move.

“Most iPhone magazines simply aren’t very readable”, said Art Editor Mick Moore. “Uploading print pages into an app is easy for publishers, but the result is a page that you have to keep pinching and zooming to read. “Last year we released an iPad App, with each page custom-made for the tablet, so we wanted to do the same for the iPhone: make a magazine that really works on the small screen.”

Editor Simon Bainbridge added: “When it came to the iPhone, there was no point trying to replicate what we had done for the iPad. Instead we’ve come up with a concept that includes smaller issues that appear more frequently. Of course, there’s been no concession to the elegance of the design, nor have we dumbed down our articles or the quality of the photographs that we showcase.”

The first edition of the app, which is free to download, includes an in-depth interview with photographer Roger Ballen, plus examples of his photography and video work. The app also includes live news, updated regularly, from BJP’s website (www.bjp-online.com).

British Journal of Photography: iPhone Edition issues are free for a limited time and reader feedback on the new edition is being sought. Weekly publication will start in the autumn, with issues priced at £0.69, with discounts for subscribers.

The new iPhone Edition, like the British Journal of Photography for iPad, was created with Mag+ www.magplus.com

App now available
The iPhone Edition can be downloaded from the App Store www.snipca.com/6488.

For more information visit
www.bjpapp.com/iphone

About the British Journal of Photography
The British Journal of Photography is published by Incisive Financial Publishing Limited as a premium quality monthly magazine, available in the UK and selected cities in Europe, North America, the Far East and Australasia. Established in 1854, it is the world’s longest-running and most influential photography magazine, defining the future of photographic journalism. It was one of the first photography magazines to launch online, starting BJP-Online.com in 1997 and in 2011 released a British Media Award winning iPad edition which now has over 165,000 users.

About Incisive Media
Incisive Media is a leading global provider of specialist business news and information, in print, in person and online. The company’s principal markets include financial services, legal and accounting services, marketing services, technology and risk management. Incisive Media's market-leading brands include  Computeractive, Investment Week, Legal Week, Post, Risk, Accountancy Age and V3.co.uk.

For more information contact
Rahila Ehsan
020 7316 9180
Email Rahila