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05 Feb 2013
Incisive Media has announced that along with the sale of Computeractive magazine to Dennis Publishing, it has sold the UK’s leading professional photography magazine, British Journal of Photography to Apptitude Media
Apptitude Media is a new company formed by Marc Hartog, the former publishing director of the title. Incisive Media is retaining a minority stake in the new company.
British Journal of Photography, an award winning title launched in 1854, is a long established niche consumer magazine focused on the high end photographic market. The brand was acquired by Incisive Media as part of the Timothy Benn acquisition in 2000 and since Incisive Media acquired VNU in 2007 it has formed part of the non-core personal technology division alongside Computeractive.
While this deal sees Apptitude Media acquire the brand, there will be no interruption to the publishing schedule of the title. The editorial and advertising teams will transfer to Apptitude Media and the staff will be located initially in Incisive Media's office but will move to another location in the next six months.
Tim Weller, CEO of Incisive Media, said: “This is a great opportunity for the team at British Journal of Photography to carve out a successful independent future under Marc’s leadership. I really do wish them well. The sale of Computeractive and BJP, both consumer titles, will now allow Incisive Media to focus its efforts entirely on our leading business to business brands.”
Marc Hartog, Founder and CEO, Apptitude Media, said: “I joined Incisive Media in 1997 and have led the consumer brands for over two years so am thrilled to have been given the opportunity to take British Journal of Photography to an independent future.”
About Incisive Media
Incisive Media is a leading global business information and events company. The company’s principal markets include financial services, legal and accounting services, marketing services, technology and risk management. Incisive Media's market-leading brands include, Investment Week, Legal Week, Post, Risk, FX Week, AVCJ, Professional Pensions, SES, clickz.com, Accountancy Age and V3.co.uk. It has offices in London, New York, Hong Kong, and Beijing.
About Apptitude Media
Apptitude Media is a new digital media company, combining old-world publishing expertise with a proven talent for publishing to tablets and smartphones. Formed from the management buyout of British Journal of Photography from Incisive Media and a subsequent first-round of investment, the new enterprise has a dual focus on launching new interactive digital consumer magazines, and offering a full digital contract publishing service. Described as "a 'startup' with a 160 year old brand at its heart"
For further information contact
Chief Executive, Incisive Media
020 7316 9000