IThound.com is the UK's leading and most widely available online reference source for technology decision makers, bringing together thousands of white papers, analyst reports case studies, web seminars and product information useful to budget holders researching buying decisions – we aim to help buyers make informed purchasing decisions.

IThound has more than 120,000 subscribers, covering the entire technology decision making unit from desktop support to the CIO, functional specialists and other business stakeholders, including the IT channel and financial professionals. Every week, IThound's massive subscriber base downloads thousands of content pieces from our vendor partners on the site, each time generating a sales lead. IThound works on a guaranteed Cost Per Lead (CPL) basis, eliminating marketing risk for our clients.

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Coverage & editorial philosophy

The process of researching technology solutions can be a time-consuming. Buyers use the tools to hand: starting with their own knowledge and what they can gather from their peers and colleagues, but research shows that 93% of technology buying decisions start with research on the internet. Often, this is more difficult than it seems, with the vast majority of vendors requiring registration in return for access to their high-quality content.

IThound makes the process easier for buyers by aggregating vendor content onto a single point on the web, giving access in exchange for a single registration.

IThound syndicates content via a partner network of Incisive Media websites, including Computing.co.uk, channelweb.co.uk, theinquirer.net, risk.net, waterstechnology.com and v3.co.uk. Using state of the art technology, we place our clients' content alongside relevant editorial content, so we display content that matches users' interests when they access our partner network from search engines. This approach delivers hundreds of thousands of impressions for our clients' content and generates leads, and the IThound site registrations which power our ongoing lead delivery.

As a searchable vendor content library, IThound has no specific editorial philosophy and is vendor agnostic. Our customers are free to post as much or as little content to the site as they wish. Our user base is the final arbiter of quality: users' own ratings are displayed on the site for all to see.

Who uses IThound?

IT professionals and business decision makers, including:

• IT managers
• IT directors
• CIOs
• Heads of IT
• MDs, CEOs, FDs
• IT staff
• Developers
• Programmers
• Analysts

Social media

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Key contacts

Publisher
Tom Wright
020 7316 9529
tom.wright@incisivemedia.com

Sales Director
Paul Harvey
020 7316 9308
paul.harvey@incisivemedia.com

Group Publishing Director
Lee Hartt
020 7316 9443
lee.hartt@incisivemedia.com