The Perceptions of UK Institutional Investors on Investment Brands

This report provides detailed insights into how UK-based institutional investors perceive UK investment brands. It is essential reading for senior business management, marketing, communications and sales functions within asset management companies that distribute products to UK institutional investors.

What this report will tell you

This study is based on a survey of UK institutional investors and will provide you with the answers to the following questions:

1. Which fund management companies do UK institutional investors rate in different asset classes?
2. Which providers are communicating particularly well and why?
3. How do institutional investors rate your fund management company?
4. What do institutional investors feel your brand represents?
5. How visible is your brand to institutional investors and how have they seen you?
6. How can I ensure my communications reflect how institutional investors feel about my brand?
7. What can I do to change how institutional investors feel about my brand?

Who we are asking

A survey of 400+ UK institutional investors, comprised of the following groups:

1. Investment Officers at public and private pension funds, insurance companies, family offices and other institutional investors
2. Trustees
3. Investment consultants, actuaries

The samples will be drawn from Incisive Media's extensive, proprietary databases of UK institutional investors and their investment consultants.

When you can have the information and what you can expect to receive

The research is conducted every April and October and findings are provided to subscribers by the end of May and November.

Subscribers to the report may add one question to the survey, the results of which only they will see. In addition, subscribers may receive additional promotional advantages related to the publication of a summary of the findings in Incisive Media's leading intermediary publications and websites (including Professional Pensions, Life and Pensions, Unquote etc.).

The findings will be provided as an electronic report (pdf) accompanied, optionally, by full data tables and charts, in Excel.