Inside Incisive

Incisive Business broadens app portfolio with four new launches

December 14, 2015

Incisive Business has launched four new live apps as it migrates from edition-based app products to a suite of continuously updated apps.

The latest brands to get the live app treatment are Computing, V3, Professional Pensions and CRN/ChannelWeb. The apps went live in November 2015.

This approach reflects the trend of increasing mobile consumption from Incisive Media’s specialist B2B audiences, and complements the business’s roll-out of responsive websites across its portfolio.

“Mobile is a major area of focus for us as we reinforce the relevance of our brands to our audiences’ working day,” said Incisive Business MD Jonathon Whiteley. “These products are a key element of our product strategy and are increasingly in demand by our commercial partners.”

Key features of the new apps include a more effective user interface to ensure ease of navigation and content consumption, improved user experience across phone and tablet devices, plus better integration with the brand’s core website, ensuring a consistent approach across digital channels.

The apps have been developed by Incisive Media’s in-house digital team, using a specialist third-party technical partner and are the result of a programme of audience research plus input from editorial and advertising teams. They are available on the App Store and Google Play.

Click here for links to the apps for Computing, CRN and V3.

Click here for links to the Professional Pensions app.

PP-app-landscape

 


Share:

Latest articles

Older articles

September 2016 (3) August 2016 (1) July 2016 (1) June 2016 (2) May 2016 (6) April 2016 (2) March 2016 (2) February 2016 (1) January 2016 (2) December 2015 (3) November 2015 (3) October 2015 (4) September 2015 (5) August 2015 (6) July 2015 (5) June 2015 (4) May 2015 (7) April 2015 (6) March 2015 (7) February 2015 (4) January 2015 (4) December 2014 (3) November 2014 (4) September 2014 (1) August 2014 (1) June 2014 (2) May 2014 (2) February 2014 (1) December 2013 (1) November 2013 (2) October 2013 (1) June 2013 (3) May 2013 (1) April 2013 (1) March 2013 (2) February 2013 (3) January 2013 (2)