Inside Incisive

Incisive Create offers free events and website where online marketers can explore digital innovations

April 18, 2013

Incisive Media’s diverse range of digital revenue streams, including paywalls and subscriptions, lead generation, apps, recruitment, data products and advertising, are constantly evolving

Incisive Create is a platform for online marketers to keep up with and discuss the changing offerings and best practices within the industry as well as establish Incisive Media as a leader in digital innovation. Guest speakers and industry thought-leaders will present solutions, research and case studies to help online marketers and media buyers take advantage of the most lucrative, cutting-edge, and effective digital media solutions.

The first two events, on the latest smartphone strategies and display ad effectiveness, included speakers from the AOP (Association of Online Publishers), Google and the IAB, as well as case studies from existing Incisive Media clients such as Schroders, with attendance from clients such as Ogilvy, Mindshare, and Mediacom.

John Barnes, Managing Director, Digital & Tech at Incisive Media (pictured) commented: “Through our website and events we aim to give clients access to the wealth of knowledge Incisive Media are accumulating as we embrace the rapid and exciting changes we are witnessing in digital”.

Alongside the event series is incisivecreate.com, an online hub, where online marketers can view presentations and information as well as articles, tweets and blog posts from experts at the heart of digital media.

“The constantly changing landscape is creating exciting opportunities for our commercial partners, as we launch more services and move content onto many more devices. Through Incisive Create you can be among the first to discover these new opportunities” said John Barnes.

Smartphone strategies, display ad effectiveness, integrated marketing campaigns, lead generation, measurement and performance, social media and email marketing are just some of the topics to be covered.


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