Inside Incisive

Professional Pensions redesign improves quality of content and offers a better customer experience

March 4, 2015

Professional Pensions has redesigned its print edition and changed its editorial workflow to more closely reflect Incisive Media’s mission to inform, engage and enable its audience.

The new-look Professional Pensions keeps the timeliness, brevity and breadth of coverage our audience loves, but gives our readers a much more engaging experience through the use of a much cleaner and more accessible design, the inclusion of more information boxes throughout the magazine and a smaller, but higher quality format.

The magazine includes an expanded analysis section as well as more case studies and peer-to-peer experience.

As part of editorial workflow changes accompanying this redesign, all content from the magazine is now instantly available on all web and mobile platforms the second it is written. This creates a seamless experience between our different platforms and means readers are able to access the same great content no matter whether they read it in print, online, on their tablet or mobile device or via our app.

The redesigned magazine is easier for our production and design teams to lay out, with pages designed in a more templated way and content being pulled in directly from our web content management system (CMS).

Professional Pensions editor-in-chief Jonathan Stapleton said: “The new-look Professional Pensions builds on our strength as a weekly briefing for the industry, making the magazine experience more engaging and further improving its quality.”

Professional Pensions is edited by Helen Morrissey. The redesign was completed by Hazel Bennington, the designer who also created Workplace Savings & Benefits.

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