Incisive Media has completed the digital rebuild of its enterprise IT portfolio with the launches of new sites for its V3 and the INQUIRER brands.
The new websites are faster, cleaner and render responsively on any screen size, crucial in a sector with a mobile audience of more than 40% of users.
V3.co.uk and the INQUIRER.net have been rebuilt following major audience research. the INQUIRER’s design uses a new colour palette and strips out images to maintain the bold, text-heavy style that its audience know and love.
At the same time, the brand’s editorial strategy has been updated, with new sections for artificial intelligence, internet of things and open source. This approach further positions the INQUIRER as a leading opinion former in the enterprise IT sector.
V3 has a new design, logo and, most importantly, a new editorial and brand focus on digital transformation and the use of technology to modernise business processes.
V3 now also benefits from a registration wall to allow Incisive Media to improve its user data, with the aim of serving more relevant content to users.
Tom Wright, publisher of V3 and the INQUIRER, says: “The new sites are a huge jump forward in design and usability, and we’ve had some great feedback from our users to support this.
“The new responsive website platforms have given the whole tech portfolio a real boost in site dwell time, ad viewability, vendor whitepaper downloads, and most importantly given our readers a radically improved user experience.”
The new sites have been redeveloped by Incisive Media’s in-house digital team, with significant input from editorial, sales and product teams.