Inside Incisive

Insurance Post embraces digital-first world and enhances its offering with a first-class monthly print magazine

May 16, 2016

The new high-quality monthly magazine complements Insurance Post’s digital content by offering in-depth analysis and features, ensuring time-poor readers get the best of both worlds.

Former Prime Minister Harold Wilson warned: “He who rejects change is the architect of decay.” And 2016 will go down in the annals of insurance history as a year of change.

The insurance market is realising it must evolve with the changing times as the internet of things, the connected world and autonomous cars become a part of everyday life.

Just as the market evolves, so must the brands that serve them. Post, one of the first magazines to be sent out by mail with the Penny Post, has seen the advent of photography, the introduction of colour imagery, changes in the printing process itself, the invention of the World Wide Web and the appearance of smartphones and tablets. It has also seen communication by semaphore, telegram, faxes, email, SMS and instant messaging. It has survived two World Wars, known 32 Prime Ministers, four Kings and two Queens.

And now it is embarking on a new era with a digital-first approach supported by a high-quality monthly print offering. Today’s readers are time-poor and demand the most up-to-date news delivered to their inbox or mobile – and the Insurance Post website and live apps cater for this.

But there is still room for a print magazine, with a lasting shelf life for in-depth articles and analysis, which is something the team aims to deliver.

The first monthly issue was published in May – click here for details.


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