Inside Incisive

Investment Week launches content-driven app

September 16, 2015

Investment Week has broadened its suite of mobile digital products with the launch of a new content-driven app.

This is the latest in a stream of new product releases for the brand, including August’s launch of a fully mobile-optimised website.

Investment Week’s audience is increasingly consuming content via mobile devices and the new app will make it easier for users to engage with the brand on their device of choice.

Key features of the new app include a more effective user interface to ensure ease of navigation and content consumption, improved user experience across phone and tablet devices, plus better integration with the brand’s core website, ensuring a consistent content approach across digital channels.

“Investment Week’s audience is increasingly consuming content on a mobile device, and we need to fulfil this demand,” said Investment Week’s group publishing director Kevin Sinclair. “By proactively delivering mobile products for our audience, we are simultaneously engaging with them more effectively, and demonstrating that we have a clear understanding of their information needs.”

The app has been developed by Incisive Media’s in-house digital team, using a specialist third-party technical partner and is the result of a programme of audience research plus input from editorial and advertising teams. It is available on the App Store and will soon be launched on Google Play. The app went live on 7 September.


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