Inside Incisive

Professional Pensions unveils redesigned website

May 16, 2016

Professional Pensions unveiled its new website on 5 May to coincide with the brand’s flagship UK Pensions Awards dinner.

Professional Pensions is the most respected information brand in the UK institutional investment sector, and is highly valued for the expert commentary and insight it delivers.

Professionalpensions.com has been rebuilt following extensive user research and in-depth analysis of digital best practice, reflecting increasing mobile usage and the changing information needs of the brand’s audience.

The new site has a fully responsive user interface, ensuring it works effectively on tablets and smartphones, and has been simplified for ease of access on a range of devices.

It also has enhanced social sharing, better use of rich media and allows easier access to the brand’s 15-year digital archive.

Kevin Sinclair, publishing director at Incisive Media, says: “The end result of the changes we hope is a vastly improved user experience for our audience. This will allow us to consolidate our position as the most trusted information source for pension professionals in the UK.

“I hope our readers enjoy using the new-look professionalpensions.com. We look forward to rolling out further enhancements to the site in the months to come.”

The new website was redeveloped by Incisive Media’s in-house digital team, with significant input from editorial, sales and product teams.

For more information on the changes, go to http://tour.professionalpensions.com.


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