Case Study

Wellington Fintech Fund promotion

Financial Services

The requirements

Private investment manager Wellington Management asked us to deliver a branding and lead-generation campaign to promote their new FinTech Fund and position their lead portfolio manager Bruce Glazer as a leading expert in this sector.

The solution

We delivered a multi-channel campaign, centered around a digital edition and print magazine suppement, distributed with Investment Week. These products were amplified with digital, social media, native media and email content to ensure multiple touchpoints with our core wealth management audience.

The Results

This campaign for Wellington Management achieved above-average click-through rates from digital advertising, a total of 47 high-value marketing leads, and 1826 retweets, significantly exceeding the client’s expectations.

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