Investment Week has become the latest Incisive Media brand to upgrade to the publisher’s new digital and CRM platform as the publisher reaps the benefits of its digital investment programme.
Investment Week is Incisive’s flagship financial services brand and serves the UK’s wealth management and discretionary fund management sector.
The new Investment Week website went live on Wednesday, June 2 with a re-engineered design and customer journey.
The site joins stablemate BusinessGreen, which pioneered the new platform with its own relaunch on May 5.
Incisive Media’s digital investment programme is a shared vision across the business for more-effective design to compliment enhanced functionality for users – and to support the publisher’s strategy of creating user-focused services, while ensuring the business is match-fit for the challenges that lie ahead.
The project started in summer 2020 and has been delivered almost entirely in lockdown conditions, incorporating intensive week-long design sprints and rigorous user-testing across Incisive’s financial services, sustainability and technology markets.
Incisive Media selected award-winning digital agency Clearleft to ensure the project reached its full potential and focused on user-centred design and experience.
The rollout is being implemented by Incisive Media’s in-house digital team and their offshore technical partner Kreatio. The customer journey is being led by marketing director Sophie Eke and her data and marketing teams.
The project reflects the changing nature of Incisive Media’s revenue mix, and delivers a more-sophisticated membership offering, higher visibility for demand generation, more effective promotion of events and a contemporary look and feel to grow site usage.
“We maintained investment and momentum during 2020, at a time when our digital products became increasingly important to the markets we serve,” said Incisive Media’s CEO Jonathon Whiteley. “We are in a strong position to support our financial services, sustainability and technology markets as they begin re-growing their businesses post crisis. This project is one of many investments we are making to support our audiences and grow our business.”
To see the new Investment Week site go to www.investmentweek.co.uk.
For more information on Incisive Media’s stable of brands go to www.incisivemedia.com/brands/