Senior Marketing Executive

Published: June 19, 2019
Department: Marketing
Location: Covent Garden, London

An exciting opportunity has arisen within the marketing team for an experienced B2B events or product marketer. This is a 12 month contract, covering maternity leave, with the possibility of extension, where the successful candidate will work across various brands which offer excellent opportunities for development.

We are looking for an organised and proactive individual who can take responsibility of their projects by creating marketing plans within set budgets. A commercially aware individual who is motivated by meeting targets and ROI objectives while working as part of a team.

Recent Silver winners at the Conference Awards, you will join a talented marketing team who will support you in developing in your marketing career.  Full training will be provided.

Job Title: Senior Marketing Executive
Location: London (Covent Garden), United Kingdom
Type Of Employment: Fixed Term, 12 months with possibility of extension
Function: Marketing

Incisive Media is an award winning information provider, serving a wide range of financial, business technology and professional services markets globally. As PPA’s B2B Digital Publisher of the Year for three year’s running we are an entrepreneurial and creative, digital-facing organisation on the cutting edge of media with a flexible working culture. Incisive Media is a fantastic place to start or progress your career.

What you will be doing

This role covers events and subscriptions within our technology division. 

The Senior Marketing Executive will implement marketing communications on time and within budget as well as:

  • Produce, monitor and control the effectiveness of all marketing and promotional material including flyers, brochures, promotional letters, email and web marketing material etc.
  • Manage the leads, and monitor the progress of the telesales team and circulate reports to the event team
  • Manage marketing for website and newsletter registrations ensuring monthly growth
  • Liaise with relevant departments internally to ensure effective marketing of events at all levels – sales, operations, editorial, design, customer services
  • Manage social media networks including LinkedIn, Twitter and Facebook; promoting the groups to ensure growth as well as managing content and PPC
  • Closely monitor and report delegate revenue versus target on all events, updating central sheets to ensure accurate financial reporting at group level
  • Regular monitoring and reporting of marketing spend against budget. Maintaining the central cost control sheets in order to keep an accurate record of costs.
  • To conduct clear post-event analysis and report on the effectiveness of marketing activities to assist in the planning of future campaigns. To include; booking patterns, financial results, yield analysis, no-show rates, marketing spend, company type breakdowns, data review and channel analysis

What we value

  • Previous experience of event or product marketing preferential
  • Excellent project management and communication skills
  • Exceptional attention to detail and copywriting experience
  • Excellent writing and verbal skills with the ability to analyse marketing results
  • An understanding of Digital Marketing
  • Thrives under pressure and is proactive at coming up with innovative marketing solutions

How to Apply:

Are you keen to join the Incisive Family? Click on ‘I’m Interested’ to start your journey.

If this isn’t the right job for you then perhaps you have a friend who might be suitable? Click on ‘Refer a friend’ to recommend someone.

We look forward to welcoming you on board!

What you can expect from us:

As well as working with the most interesting, talented and fun people in Media, we operate a culture where success is recognised. You will be supported throughout your career at Incisive Media, tailoring your development through management support, internal and external training courses, and on the job training. Based in a fantastic location at the heart of London’s Covent Garden, you will also have access to numerous retail discounts!

We also offer a range of benefits including:

  • Flexible working
  • 25 days annual leave (increasing to 30 days)
  • Group personal pension plan
  • Health Cash Plan (company paid)
  • Life assurance
  • Interest Free Season Ticket Loan
  • Private Medical Insurance
  • Corporate gym membership
  • Retail discounts
  • Employee Referral Scheme
  • Employee Assistance Programme (EAP)
  • IM Foundation – staff can volunteer a small amount of their time to contribute their skills and make a meaningful difference to the lives of others.

Plus a number of salary sacrifice benefits including cycle to work, dental insurance, health assessments and many more!

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