Meet the Incisive Media team: 10 questions with… Finance Content Strategist, Nick Laurance

January 15, 2018

Welcome to our ’10 questions with…’ series, in which we speak to Incisive Media employees to find out more about their role, what got them into the industry, what makes them tick and any advice they may have for future employees. In this first interview, we speak to Finance Content Strategist, Nick Laurance


What was your first ever job?

A paper round on Saturdays and Sundays. I earned £9 and it was 100% disposable income. The richest I’ve ever been.

Why did you get into the world of journalism and editorial?

I was an early music collector and I think that transferred into enjoying tempo and cadence in writing. AA Gill was as lyrical and mad as they get and encountering him in the Sunday Times was formative.

I got the bug. Later I worked for my University paper, freelanced abroad and sold a piece to The Sunday Times. This all helped me get an entry level editorial job at a small business publisher in London.

What does your current role entail?

I sit within Incisive Works, the content creation and performance marketing arm of Incisive Media, and my time divides between project management, product strategy and writing. As a team we create and distribute multi-channel content for asset management groups and pension consultants. Typically this means supporting our sales team with ideas in the first instance, then writing or filming the project, then working with our campaign management guys to promote the pieces. Sometimes the projects are small and ad-hoc; other times they are expansive and can take months to implement and promote.

What’s the favourite part of your current role?

That we aren’t a siloed unit. I collaborate with almost every team at Incisive, from sales and campaign management to editorial and design. We have all these fields of expertise under one roof and I’ve found that to be a great learning opportunity.

If you could go to one industry event this year, which would you choose?

Fund Manager of the Year of course!

If you could ban one buzzword or piece of jargon what would it be?

Touch base.

What is the most exciting thing about your job?

Can I say the social calendar?

What’s the best book you have ever read?

84 Charing Cross Road by Helene Hanff.

And favourite film?

White Men Can’t Jump.

What’s the best piece of advice you have ever been given?

Don’t put off until tomorrow what you can do today.


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