Computing Delta has taken victory in the innovation of the year category at the 2020 PPA Awards, heading off a powerful shortlist including Hearst UK, Dennis Publishing and ad agency WPP.
The PPA Awards took place online on Tuesday, June 30, instead of their usual black-tie dinner at London’s Grosvenor House Hotel.
Computing Delta’s win follows hot on the heels of fellow Incisive Media brand CRN’s double success at the 2020 Campaign Publishing Awards, in the B2B brand and B2B commercial team categories.
Delta is a peer-reviewed market intelligence service aimed at chief information officers and senior IT leaders. The product has spearheaded Incisive Media’s shift into high-value market intelligence products to complement its core revenue streams.
The product was developed by Computing’s editorial director Stuart Sumner, who has led the brand since 2012. He was supported by a steering committee of 30 of the UK’s top IT leaders, who provided key advice direct from the target audience.
“Computing Delta was a brave product launch for Incisive Media, and it’s great to receive this accolade from our peers,” said Incisive Media’s managing director of tech media Alan Loader. “I’m proud that the idea for Delta came from the editorial team and for the sheer hard work they have put in to make it happen. And I honestly never thought we would beat Dennis Publishing’s Viz for an industry award.”
For more information on Computing Delta go to www.computingdelta.com.
To view the 2020 PPA Awards on demand go to www.ppaawards.co.uk