Incisive Business broadens app portfolio with four new launches
December 14, 2015
Incisive Business has launched four new live apps as it migrates from edition-based app products to a suite of continuously updated apps.
The latest brands to get the live app treatment are Computing, V3, Professional Pensions and CRN/ChannelWeb. The apps went live in November 2015.
This approach reflects the trend of increasing mobile consumption from Incisive Media’s specialist B2B audiences, and complements the business’s roll-out of responsive websites across its portfolio.
“Mobile is a major area of focus for us as we reinforce the relevance of our brands to our audiences’ working day,” said Incisive Business MD Jonathon Whiteley. “These products are a key element of our product strategy and are increasingly in demand by our commercial partners.”
Key features of the new apps include a more effective user interface to ensure ease of navigation and content consumption, improved user experience across phone and tablet devices, plus better integration with the brand’s core website, ensuring a consistent approach across digital channels.
The apps have been developed by Incisive Media’s in-house digital team, using a specialist third-party technical partner and are the result of a programme of audience research plus input from editorial and advertising teams. They are available on the App Store and Google Play.
Click here for links to the apps for Computing, CRN and V3.
Click here for links to the Professional Pensions app.
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