Incisive Business has launched four new live apps as it migrates from edition-based app products to a suite of continuously updated apps.
This approach reflects the trend of increasing mobile consumption from Incisive Media’s specialist B2B audiences, and complements the business’s roll-out of responsive websites across its portfolio.
“Mobile is a major area of focus for us as we reinforce the relevance of our brands to our audiences’ working day,” said Incisive Business MD Jonathon Whiteley. “These products are a key element of our product strategy and are increasingly in demand by our commercial partners.”
Key features of the new apps include a more effective user interface to ensure ease of navigation and content consumption, improved user experience across phone and tablet devices, plus better integration with the brand’s core website, ensuring a consistent approach across digital channels.
The apps have been developed by Incisive Media’s in-house digital team, using a specialist third-party technical partner and are the result of a programme of audience research plus input from editorial and advertising teams. They are available on the App Store and Google Play.