As Incisive Media celebrates the 20th anniversary of the launch of the business, so its first title Investment Week marked the same anniversary with a redesign.
On 30 January 1995 City Financial Communications (now called Incisive Media) launched Investment Week into a market that then only had two weekly titles and no websites.
Two decades on, there are up to 10 competing print titles and numerous websites focusing on the asset management market in the UK.
To mark the anniversary Investment Week has been redesigned to incorporate new content ideas, as well as more comprehensive markets and funds data in an easy-to-read format.
Led by editor Katrina Lloyd, this is the fifth redesign of the magazine over the years, with four of them being done by former Economist and Time Out designer Paul Carpenter.
As part of the anniversary changes, Investment Week has also recorded its first podcast, which can be accessed on the title’s website. Deputy editor Hannah Smith was the driving force behind this idea.
Investment Week held a small party in central London where 300 people celebrated the anniversary. Attendees included many of the original staff and clients.
Tim Weller, Chairman and Chief Executive of Incisive Media, reminded the audience that in those days Investment Week broke new ground by presenting to advertisers and clients on laptops, rather than the traditional flipcharts, with a very simple message: ‘Investment Week: delivering the audience that delivers you the business.’
Like all the other Incisive Media brands Investment Week is now so much more than the magazine, having expanded into a series of conferences, webinars and awards, including the prestigious Fund Manager of the Year Awards held at the Royal Albert Hall every July.
And in response to today’s digital environment, Investment Week has successful translated the product to tablet and mobile editions, all successfully implemented by Incisive Media’s teams.
Last but not least there is the website, which is next on the list for a major overhaul as part of the 20th anniversary projects.
Tim said: “The asset management industry in the UK is the second most profitable in the world, which is amazing when compared to 20 years ago, so the opportunity for Investment Week and Incisive Media over the next 20 years is huge. We would not have got this far without the hard work and creativity of all the people who have worked on the brand and the commercial support of our business partners.”
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