Meet the Incisive Media team: 10 questions with… Head of Research, Julie Best

February 6, 2018

Welcome to our ’10 questions with…’ series, in which we speak to Incisive Media employees to find out more about their role, what got them into the industry, what makes them tick and any advice they may have for future employees. In this second interview we speak to Head of Research, Julie Best.


What was your first ever job?

Singing in the local church choir, which was a surprising way to earn some cash given my tunelessness and otherwise complete lack of churchgoing. However, my friend Catherine said they paid £2 for every wedding you sang at, and that was the clincher. (We were only about 10.)

Why did you get into the world of media and research?

I’ve always absolutely loved the media, in all its forms. My first plan was to work in radio, and I did some work experience at Severn Sound (now Heart Gloucestershire) where I rubbed shoulders with such notable celebrities as Eddie the Eagle Edwards! After moving to London, I got into magazine publishing via a job at Centaur and have never looked back.

What does your current role entail?

I veer between trying to find a quiet corner of the office to sit and write research reports and getting out and about with the sales team to present our ideas and findings to clients. Broadly, the main purpose of my role is to build a portfolio of research products.

What’s the favourite part of your current role?

Coming up with an idea that delivers something new, interesting and valuable to a client.

If you could go to one industry event this year, which would you choose?

I’d find the Investment Marketing and Innovation Awards interesting from a professional perspective. From a personal perspective, I’ve got two little people and actually any night out would be exciting!

If you could ban one buzzword or piece of jargon what would it be?

‘Let’s socialise this’ (sorry, Mitch!!)

What is the most exciting thing about your job?

Honestly, coming to work in the West End of London, and getting to do a fascinating job with lots of brilliant people. I think we forget how lucky we are sometimes.

What’s the best book you have ever read?

I’m struggling to choose between two from my favourite author, A.M. Homes. Either ‘May We Be Forgiven’ or ‘This Book Will Save Your Life’.

And favourite film?

The Rum Diary. Although if it’s what film have I watched the most times, I’d have to admit to Beverly Hills Cop! (I grew up in the 80s…)

What’s the best piece of advice you have ever been given?

A nod to former Centaur chairman, Graham Sherren, for this one – don’t be a busy fool!


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