Following Incisive’s return to independent, private ownership after a management buyout in April this year, the company has moved to new headquarters in the heart of London’s Covent Garden and unveils a new look corporate identity.
Incisive Media is now based in the recently renovated New London House at 172 Drury Lane, close to both Holborn and Covent Garden tube stations. The office has been fitted out with a mixture of fixed and agile workspaces, along with a social hub for collaborative working and a dedicated studio for video production. The design, choice of furniture, colours and layout creates a stunning contemporary and informal working environment.
In conjunction with the office move we have updated our corporate identity with a refreshed logo, fonts and colour palette. The updated identity reflects the same values, innovation and dynamism that has always been at the heart of Incisive Media.
Jonathon Whiteley, CEO commented “This year marks a new chapter in Incisive Media’s history. We have been able to refocus the business to our core markets of financial and tech, create a working environment that is flexible, modern and worthy of team Incisive as well as update our identity. We are in great shape to embrace the opportunities that lie ahead.”
Marketing Director, Sophie Eke added “We wanted an identity that better reflected the company’s market position and personality, we made the decision to keep the project in-house and the staff were asked to vote on their favourite creative. Our design team have done an outstanding job and we really have a corporate identity that we are all proud to represent.”