BusinessGreen unveils new brand identity and more exclusive insight for subscribers

Incisive Media has today launched a major revamp of the market-leading BusinessGreen brand, unveiling a new brand identity, mission statement, content offering, and events programme, which will provide subscribers with more exclusive insight and intelligence on the fast-evolving green economy.

Officially unveiled yesterday at a reception in the Houses of Parliament attended by political and business leaders from across the green economy, the new logo and mission statement is designed to reflect the growing interest in environmental issues amongst the mainstream business community.

It is accompanied by a new subscriber package and extensive content offering designed to provide readers with more actionable insight as they navigate the rapidly evolving challenges and opportunities presented by the global green industrial revolution.

The revamped content offering features a range of new formats, including:

  • New columns from BusinessGreen’s Madeleine Cuff and Michael Holder, as well as award winning journalists Louise Gray and Tom Chivers.
  • A new Overnight Briefing newsletter for BusinessGreen Subscribers.
  • New broadcast quality video features and interviews.
  • A monthly In the Green Room interview with leading sustainability execs.
  • A new series of quarterly Morning Briefing events, starting with an inaugural conference on TCFD Reporting on Sept 12th.
  • The second annual BusinessGreen Leaders’ Summit on October 16th.
  • A new editorial campaign called Net Zero Now, which will explore the challenges and opportunities presented by the transition to a net zero emission economy.


The revamp is accompanied by a new BusinessGreen Leaders’ Subscription Package that will provide premium subscribers with access to all of BusinessGreen’s online content, attendance at the Leaders’ Summit and quarterly Morning Briefing Event, exclusive access to a new annual report on the trends shaping the green economy, and other benefits.

BusinessGreen Editor-in-Chief James Murray said that having celebrated the site’s 10th anniversary last year it was time to refresh the brand and its content offering.

“We loved our old logo with its incorporation of the recycling logo, and we loved the blue skies and clouds that adorned the website,” he said. “But now our concerns extend far beyond recycling. The issues we report on each day are too serious for a backdrop of little fluffy clouds.

“The new font, we hope you agree, is simple, elegant, and, most of all, authoritative. However, you will see there is also a green dot – a deliberate nod to the environmental issues that define our mission, to a circular and sustainable economy, to Earth itself. Yes, we get all that from a dot.”

BusinessGreen Publisher Alan Loader said the new look and subscriber offer would reinforce the title’s market-leading position.

“The green economy is growing fast in reach and influence and Incisive Media is investing to cement BusinessGreen’s position as the premier media brand serving this expanding audience,” he said. “This comprehensive rebrand will help support our wider strategy to offer readers a compelling subscriber and events proposition, while also providing sponsors with the latest cutting-edge marketing services.”



Katie Burridge

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Incisive Media launches content marketing arm

Incisive Works are a team of journalists, designers, digital marketers and researchers. The new division provides a number of benefits to financial services firms and technology clients, including detailed audience profiles, editorial services and data-driven insights.

“At a time when marketers in our industry are under increasing pressure to perform as margins decline and resources are squeezed, Incisive Works is serving a growing number of clients with the resources and data insight they need to up their content marketing game,” said Tom Wright, Director, Content and Performance Marketing Services with Incisive Works.

Clients including investment manager Architas are already using the content Incisive Works create as the centrepiece of their marketing programme, and integrating it across their entire corporate communications.

Investec Asset Management has also used the creative execution and marketing skills of the Incisive Works business unit as part of the group’s 2017 ‘Defensification’ campaign. On behalf of the asset manager, Incisive Works created a series of digital assets and videos that were successfully marketed to a ‘highly targeted’ audience over a three month period.

Jonathon Whiteley, CEO, Incisive Media said: “As B2B digital marketing continues to evolve with a keen emphasis on not just branding but performance, so too has Incisive Media with the launch of Incisive Works. The new business unit will serve an expanding client roster in sectors that we have worked in, lived and breathed for decades.”

For more information about Incisive Works, and to read blog commentary on topics such as ‘what information do intermediaries seek from asset managers’, visit