Cover and Incisive Media celebrate World Health Day and pay tribute to nurses and midwives

World Health Day 2020 day honours the work of nurses and midwives, who are at the forefront of the battle against the ravages of Covid-19.

Incisive Media’s brands are lending their support to World Health Day through a specially-themed ribbon on all of their brand sites and an updated masthead on their corporate website and social media coverage.

Cover, owned by Incisive Media, is the UK’s leading title for independent financial advisers who specialise in selling protection and healthcare. The brand will be raising awareness with a site takeover and themed email broadcasts.  Cover will be focusing on the unique agreement between the private sector and the NHS, who are combining forces to tackle the Covid-19 pandemic.

Cover’s editor Adam Saville said: “The protection and health insurance industry is having to adapt and rise to the challenge of this unprecedented crisis so we wanted to highlight some of support being offered to people in the fight against the virus.”

Apart from Cover, Incisive’s leading titles include Investment Week, Professional Pensions, Professional Adviser, International Investment, BusinessGreen, Computing, CRN and Channel Partner Insight.

World Health Day is celebrated each year on 7 April, on the anniversary of the formation of the World Health Organisation in 1948.

Since World Health Day was first conceived in 1950, it has been marked by a different theme each year.

The 2020 day honours the work of nurses and midwives, who are at the forefront of the battle against the ravages of Covid-19.

For more information on World Heath Day go to World Health Day.

COVER crowned Income Protection Task Force Champion of the Year

Decided by the IPTF judges – Roy McLoughlin, Jo Miller, Kevin Carr, Richard Walsh and Neil McCarthy – COVER editor Adam Saville picked up the award at a drinks reception in The City of London on Thursday, November 21.

Other nominations included Legal & General for its development of rental protection, Drewberry’s Rob Harvey, LV=’s Justin Harper, referred to as “Mr IP” by McLoughlin, and Johnny Timpson for his work as DWP insurance champion for disabled people and as access to insurance workstream lead.

“It’s an absolute honour for COVER to be recognised by an organisation as integral to the industry as the IPTF, which does fantastic work to raise the profile and improve the standards of what is such a vital product,” said Saville.

“With mental health serving as one of the most common reasons for an IP claim and with offerings continuously evolving to become more than just a financial protection product, I personally share the IPTF’s goal in encouraging advisers to bring up IP as part of protection conversations, especially with younger clients who may be renting or under-insured while working.”

The Income Protection Task Force was formed to promote awareness of income protection among all parts of the life and health insurance industry and consumers.

Cover is the leading brand for the UK’s life insurance sector. It delivers insightful analysis and news on all aspects of the protection and health insurance market. For more information go to

COVER editor wins at Protection Review Awards

Speaking at London’s Landmark Hotel on July 12, Andy Couchman, co-founder of Protection Review, said: “It’s been a busy year for this year’s winner. But his enthusiasm, positivity and achievements since he joined the protection industry have extended far beyond the judging criteria for this award.

“As well as writing a number of brave pieces highlighting his own personal experiences, he has hosted a range of events and taken a collaborative approach to working for the good of the industry as a whole.”

Saville, who took over the editor’s role at COVER 18 months ago, said: “It’s an absolute honour to be named protection journalist of the year by an organisation that’s as vital to our industry as Protection Review, while up against some exceptionally-strong financial journalists. I’m eternally grateful to all those that voted and to the judges too, for their kinds words.”

Other awards on the night went to Guardian for innovation and best new product, Holloway Friendly for underwriting, and AIG Life was named organisation of the year – an award which COVER was also shortlisted for.

Individual gongs went to Cura’s Alan Knowles (Individual Protection Adviser of the Year), Paul Yates of iPipeline won Personality of the Year and The Exeter’s Andy Chapman won the Lifetime Achievement Award.

for more information on COVER go to

Incisive bags another two shortlist nods

Incisive’s Investment Week brand has made the grade in the Special Interest Magazine Brand of the Year award, and the publisher’s performance marketing team Incisive Works has been shortlisted in the new Show Me The Money category.

This shortlisting follows hot on the heels of a number of successes for Incisive, which has been shortlisted for six awards at the 2019 AOP awards, and for four awards at the 2019 Conference Awards. Its protection and health insurance brand Cover has also bagged a trio of shortlist nominations at the Protection Review awards.

“I’m delighted that our hard work and focus has been recognised by our peers at these awards,” said Incisive Media CEO Jonathon Whiteley. “The PPA awards set the gold standard in the publishing awards sector and it’s gratifying for us to be able to hold our head up high among both our consumer and B2B media peers.”

The 2019 PPA Awards take place at London’s Grosvenor House Hotel on Wednesday, June 17. To see the full shortlist go to

Incisive completes 10-month rebuild project with relaunch

The project saw Incisive relaunch all its editorial sites onto a new responsive template to reflect growing mobile traffic and a demand for slicker, more engaging digital products.

COVER is the leading brand for the UK life assurance sector. Life assurance is at the forefront of mobile product development – including wearable technology – and the impact it is having on measurement of health and wellbeing. has been rebuilt from the ground up, surfacing content and ads faster across all devices and ensuring users get a consistent user experience on desktop, mobile and tablet.

It complements COVER’s existing smartphone app, which has also been refreshed to reflect the editorial site’s new look and feel.

“Our focus on mobile resonates strongly with the forces that are shaping life assurance going forward, particularly wearable tech,” says COVER publisher Rachel Calvert. “The new site and app show that we are in tune with our audience’s requirements and they place us neatly to deliver relevant commercial solutions.”

The new COVER site was built by Incisive’s in-house user experience team, with significant input from brand and user research.

The 10-month project was delivered on schedule – an impressive feat across 20 different products – reflecting Incisive’s focus on digital product management and a clear strategic vision for the future of the business.