Incisive Media’s MD of Events Simone Broadhurst tells the PPA how the business is having to innovate – and fast

What made you want to work in the publishing industry?

I always liked the fast-paced, creative, innovative, and fun environment of publishing and the tension and excitement when everyone worked together on a magazine. You felt such pride when the product was printed and on your desk.

Chart your career from the start to where you are now.

After working at a small video publisher, I focused in on marketing and moved onto a larger contract publisher and then moved over to a publisher which produced specialist consumer magazines. Following that I decided to move to Incisive, heading up their marketing department and consumer team, working on titles like Investors Week, Bloomberg Money and a Consumer Show Investor 2000. My career changed after Incisive bought an insurance business, which needed someone to run their six events. I went to work on the portfolio and did everything from recruiting speakers and delegates to organising the logistics and eventually growing that team and taking their six events to 60 over an 8 year period. I went on to run different events portfolios in legal, tech, finance and sustainability across Incisive and for these last two years I have been the MD of events across both tech and finance. I have seen everything during my time at Incisive – 9/11, 7/7, the dot-com bubble – but this has been by far the most challenging crisis that the events industry has ever seen.

How are you finding managing your event team virtually? Do you have any tips for virtual event management?

In terms of managing remotely, we have been working flexibly from home for four years. The transition has therefore been fairly seamless and as a business we have done a lot of things to keep our existing and furloughed teams engaged. I think honesty is important, always asking the team how they feel and getting that engagement with them because it is tough, and everyone is having to learn things at a very quick pace.

What new opportunities and innovation has this crisis brought the Incisive events portfolio?

The biggest innovation for us has been the Deskflix series, which brings together content and virtual events, our markets have really engaged with this new and exciting digital product. We have quickly pivoted to run our roundtables and smaller events online, becoming experts in platforms like Zoom, Fuse and Webex, constantly trialling things to work out what is best. iVent is also a platform which we will be using for our larger events. Professional Pensions Live, due to take place in July will be run over three days online rather than two full days live.

Do you reach larger and different audiences with a virtual event than you would have with the equivalent live event?

I would like to think virtual events open up the opportunity for more people to attend and what I would expect, as we have seen with our webinars, is that we are doubling the reach of the community. By accessing a larger audience, we may even find that it’s a stepping stone into developing more of a global reach.

How can you make virtual events interactive and engaging?

We looked long and hard at this and found that iVent had the most engaging look and feel around it and could excite both our sponsors and delegates. They are fairly established and really understand an event content-led business. We will have pre-recorded content but will also build in live Q&A panels as well as utilising iVent’s networking platform for sponsors and the strong exhibitor area, building up opportunities for sponsors to speak to people directly.

How will this time influence the way you approach contingency planning in the future?

Our T&C’s going forward will be a lot more flexible and will embrace what has happened here. Our new virtual future will be part of all our planning and will focus more on hybrid events. We’ll also think more about how to market our events and will essentially change the way that our events look and feel. We have all been talking about virtual for a long time, but this has accelerated everything.

What’s on your radar?

Looking at and continuing to study and understand all these online platforms. We haven’t found the right tech for our hybrid events which I think needs to be our focus for next year. As a publisher with a mixed portfolio of events, it means we can run our smaller events in the first half of next year and run our larger events in the second half when it becomes safe to do so. We were already looking at increasing our paid for delegate revenue this will be accelerated as a result of COVID-19 with the addition of different pricing models for virtual and face-to-face delegate revenue.

What magazine would you stockpile?

I wish I had stockpiled copies of Vogue. I would have enjoyed sharing the fashion pages with my daughter.

Women in Insurance Live is Incisive’s latest diversity event launch

Women in Insurance Live is a conference welcoming all Insurance professionals including those working within Insurers, MGA’s, Brokers, Loss Adjusters, TPA’s and Insurtechs.

This one-day, two-streamed conference, taking place on 25 June in central London, will offer practical advice on how to tackle and take responsibility for improving diversity in your organisation. This is an event for men and women at all stages of their careers, tackling middle management, returning to work after a break or achieving their personal targets. Attendees will hear innovative case studies, learn from industry leaders, and have the opportunity to participate in workshops and mentoring.

Women in Insurance Live is the latest event to join Incisive programme of diversity events. New events for 2020 include the Women in Accountancy and Finance Awards on May 6 and the Women in Law Awards on June 2. This brings the business’s total stable of diversity events to 12 awards and conferences.

“I’m delighted that Incisive Media is continuing to launch events that celebrate diversity,” said Incisive Media’s managing director of events Simone Broadhurst. “This is an important topic for us, and we want to support recognition for inspiring achievements of women in professional services sectors. We hope these events will continue to drive debate and further change.”

The events are part of the Incisive Connect brand, a full-service event agency that launched in January 2019 to provide clients with integrated marketing and events programmes to engage their customers and grow their businesses.

Incisive Connect has already delivered diversity events in the finance, pensions and IT sectors. It also works with The Chartered Institute of Credit Management (CICM) to deliver the UK Credit Awards, and its client roster includes American Express, Blackrock and Orbis.

For more information about the event, please visit our dedicated event website: www.womenininsurancelive.co.uk

For partnership and sponsorship enquiries contact Katy Pieris on +44 (0)20 7484 9720 or email [email protected].

BusinessGreen unveils new brand identity and more exclusive insight for subscribers

Incisive Media has today launched a major revamp of the market-leading BusinessGreen brand, unveiling a new brand identity, mission statement, content offering, and events programme, which will provide subscribers with more exclusive insight and intelligence on the fast-evolving green economy.

Officially unveiled yesterday at a reception in the Houses of Parliament attended by political and business leaders from across the green economy, the new logo and mission statement is designed to reflect the growing interest in environmental issues amongst the mainstream business community.

It is accompanied by a new subscriber package and extensive content offering designed to provide readers with more actionable insight as they navigate the rapidly evolving challenges and opportunities presented by the global green industrial revolution.

The revamped content offering features a range of new formats, including:

  • New columns from BusinessGreen’s Madeleine Cuff and Michael Holder, as well as award winning journalists Louise Gray and Tom Chivers.
  • A new Overnight Briefing newsletter for BusinessGreen Subscribers.
  • New broadcast quality video features and interviews.
  • A monthly In the Green Room interview with leading sustainability execs.
  • A new series of quarterly Morning Briefing events, starting with an inaugural conference on TCFD Reporting on Sept 12th.
  • The second annual BusinessGreen Leaders’ Summit on October 16th.
  • A new editorial campaign called Net Zero Now, which will explore the challenges and opportunities presented by the transition to a net zero emission economy.

 

The revamp is accompanied by a new BusinessGreen Leaders’ Subscription Package that will provide premium subscribers with access to all of BusinessGreen’s online content, attendance at the Leaders’ Summit and quarterly Morning Briefing Event, exclusive access to a new annual report on the trends shaping the green economy, and other benefits.

BusinessGreen Editor-in-Chief James Murray said that having celebrated the site’s 10th anniversary last year it was time to refresh the brand and its content offering.

“We loved our old logo with its incorporation of the recycling logo, and we loved the blue skies and clouds that adorned the website,” he said. “But now our concerns extend far beyond recycling. The issues we report on each day are too serious for a backdrop of little fluffy clouds.

“The new font, we hope you agree, is simple, elegant, and, most of all, authoritative. However, you will see there is also a green dot – a deliberate nod to the environmental issues that define our mission, to a circular and sustainable economy, to Earth itself. Yes, we get all that from a dot.”

BusinessGreen Publisher Alan Loader said the new look and subscriber offer would reinforce the title’s market-leading position.

“The green economy is growing fast in reach and influence and Incisive Media is investing to cement BusinessGreen’s position as the premier media brand serving this expanding audience,” he said. “This comprehensive rebrand will help support our wider strategy to offer readers a compelling subscriber and events proposition, while also providing sponsors with the latest cutting-edge marketing services.”


Contact:

 

Katie Burridge

t. +44 (0)207 484 9738
e. [email protected]