Incisive bags another two shortlist nods

Incisive’s Investment Week brand has made the grade in the Special Interest Magazine Brand of the Year award, and the publisher’s performance marketing team Incisive Works has been shortlisted in the new Show Me The Money category.

This shortlisting follows hot on the heels of a number of successes for Incisive, which has been shortlisted for six awards at the 2019 AOP awards, and for four awards at the 2019 Conference Awards. Its protection and health insurance brand Cover has also bagged a trio of shortlist nominations at the Protection Review awards.

“I’m delighted that our hard work and focus has been recognised by our peers at these awards,” said Incisive Media CEO Jonathon Whiteley. “The PPA awards set the gold standard in the publishing awards sector and it’s gratifying for us to be able to hold our head up high among both our consumer and B2B media peers.”

The 2019 PPA Awards take place at London’s Grosvenor House Hotel on Wednesday, June 17. To see the full shortlist go to www.ppaawards.co.uk.

Incisive Media launches content marketing arm

Incisive Works are a team of journalists, designers, digital marketers and researchers. The new division provides a number of benefits to financial services firms and technology clients, including detailed audience profiles, editorial services and data-driven insights.

“At a time when marketers in our industry are under increasing pressure to perform as margins decline and resources are squeezed, Incisive Works is serving a growing number of clients with the resources and data insight they need to up their content marketing game,” said Tom Wright, Director, Content and Performance Marketing Services with Incisive Works.

Clients including investment manager Architas are already using the content Incisive Works create as the centrepiece of their marketing programme, and integrating it across their entire corporate communications.

Investec Asset Management has also used the creative execution and marketing skills of the Incisive Works business unit as part of the group’s 2017 ‘Defensification’ campaign. On behalf of the asset manager, Incisive Works created a series of digital assets and videos that were successfully marketed to a ‘highly targeted’ audience over a three month period.

Jonathon Whiteley, CEO, Incisive Media said: “As B2B digital marketing continues to evolve with a keen emphasis on not just branding but performance, so too has Incisive Media with the launch of Incisive Works. The new business unit will serve an expanding client roster in sectors that we have worked in, lived and breathed for decades.”

For more information about Incisive Works, and to read blog commentary on topics such as ‘what information do intermediaries seek from asset managers’, visit www.incisiveworks.com