Creative Services including Lead Generation Terms and Conditions


The following definitions shall have the following meanings in this Agreement:

Affiliates: in respect of any person to whom the term Affiliate refers a company, corporation or partnership or other business entity (“entity”) which is directly or indirectly controlled by or under substantially common control with or controls (as the case may be) the person so referred to and for this purpose “control” means the power of an entity to secure (whether by the holding of shares, possession of voting rights or by virtue of any powers conferred by articles of association, constitution, partnership, agreement or other document regulating the entity in question) that the entity’s affairs are conducted in accordance with its wishes.

Copyright: all copyright and rights in the nature of copyright subsisting in the Products in any part of the world to which Incisive is, or may become, entitled.

Good Professional Practice  the exercise of that degree of skill, care, diligence, prudence and foresight which would reasonably and ordinarily be expected from time to time from a skilled and experienced contractor engaged in the same type of undertaking and in the same or similar circumstances and conditions as those envisaged by this Agreement

Incisive:  Incisive Risk Information Limited, registered in England and Wales under company number 09232652.

Order: the order form signed by the parties setting out certain agreed particulars in respect of the delivery of the Services pursuant to this Agreement.

Product: any work produced by Incisive pursuant to the provision of the Services.

Services:  those services whose details are set out in the Order.


2.1             Incisive agrees to deliver the Services to the Customer in accordance with Good Professional Practice.

2.2            Delivery of the Services shall be in accordance with such timescales as have been agreed by the parties from time to time.

2.3            Incisive shall obtain all and any necessary approvals, permissions and consents required to use any content appearing or otherwise incorporated in the Products.

2.4            The Customer shall provide Incisive with such materials, data and information as it shall reasonably request within the reasonable timescales specified by Incisive from time to time. 

  1. FEES

3.1             The Customer shall pay all fees due in respect of the provision of the Services to Incisive (or its designated Affiliate) in accordance with the terms of the Order.

3.2            All sums due to Incisive under this Agreement are exclusive of VAT.

3.3             The provisions of this clause 3 shall remain in effect notwithstanding termination or expiry of this Agreement until the settlement of all subsisting claims by Incisive.


4.1             Incisive retains all Copyright and other intellectual property rights in the Products and Services throughout the world and hereby grants to the Customer the non-exclusive right to copy and reproduce the Product in whole, partial or adapted form, for its own business purposes.

4.2                               The Customer shall procure that its employees or agents and those of its Affiliates do not:

  • Attempt to duplicate, modify, disclose or distribute any portion of the Products except as expressly permitted in this Agreement; or
  • make any part of the Products available to anyone whose principal place of work is not one of the Customer’s sites (or those of its Affiliates), except as permitted under this Agreement or authorised by Incisive in writing;
  • Alter any part of the Products.

4.3             the Customer shall defend, indemnify and hold Incisive harmless against claims, actions, proceedings, losses, damages, expenses and all costs directly arising out of or in connection with the Customer’s breach of this Agreement, provided that:

  • the Customer is given prompt notice of any such claim;
  • Incisive provides reasonable co-operation to the Customer in the defence and settlement of such claim, at the Customer’s expense; and
  • the Customer is given sole authority to defend or settle the claim.

4.4             the Customer acknowledges that it retains responsibility for configuring its information technology, computer programs and platform in order to access any part of the Products provided by computer networks and for the deployment of anti- virus software.


5.1         Incisive warrants that:

  • as far as it is aware, the exploitation of the rights granted by this Agreement has not infringed, and will not infringe, the rights of any third party; and
  • the Products will contain nothing that is defamatory or obscene, or unlawful in any other way.

5.2            The Customer represents, warrants and undertakes that:

  • All materials, stored in any media, supplied to Incisive pursuant to this Agreement (including for the avoidance of doubt any representation of the Customer’s proprietary logos and marks) (“Materials”) do not and shall not infringe the rights of any third party; and
  • The Materials shall contain nothing that is defamatory or obscene, or otherwise unlawful in any other way.

5.3             Except as expressly and specifically provided in this agreement all warranties, conditions and other terms implied by statute or common law are, to the fullest extent permitted by law, excluded from this Agreement.


6.1             The Customer shall not assign any of its rights or obligations under this Agreement or subject any of its rights or obligations under this Agreement to any mortgage, charge, pledge, lien, option or anything equivalent.

6.2            The Customer shall not copy or otherwise redistribute the Leads. The Customer shall indemnify and keep indemnified Incisive against all claims, costs, loss, damages and expenses arising from any breach of the foregoing restriction.

6.3            Incisive shall not assign any of its rights or obligations under this Agreement or subject any of its rights or obligations under this Agreement to any mortgage, charge, pledge, lien, option or anything equivalent.


7.1             Each party may be given access to Confidential Information from the other party in order to perform its obligations under this Agreement. A party’s Confidential Information shall not be deemed to include information that:

  • Is or becomes publicly known other than through any act or omission of the receiving party; or
  • Was in the other party’s lawful possession before the disclosure; or
  • Is lawfully disclosed to the receiving party by a third party without restriction on disclosure; or
  • Is independently developed by the receiving party, which independent development can be shown by written evidence; or
  • Is required to be disclosed by law, by any court of competent jurisdiction or by any regulatory or administrative body.

7.2            Each party shall hold the other’s Confidential Information in strict confidence and, unless required by law, not make the other’s Confidential Information available to any third party, or use the other’s Confidential Information for any purpose other than the implementation of this Agreement.

7.3             Each party shall use its best endeavours to ensure that the other’s Confidential Information to which it has access is not disclosed or distributed except in accordance with the terms of this Agreement.

7.4             Neither party shall be responsible for any loss, destruction, alteration or disclosure of Confidential Information caused by any third party.

7.5             This clause shall survive termination of this Agreement, however arising.

7.6            Except as required by applicable law, regulation or legal process, without the Customer’s prior written consent, Incisive shall not identify the Customer or any of its Affiliates or clients by name or by identifiable description in connection with this Agreement or any of the subject matter contained herein.

7.7             Incisive shall not publicize in any manner information regarding the existence of this Agreement or its terms, including, without limitation, the Customer’s identity, without the prior written consent of the Customer, provided, however, that Incisive shall not be prohibited from making disclosures to the extent required by law, provided further, that, Incisive shall immediately notify the Customer of such requirement, prior to any disclosure.


8.1            This clause sets out Incisive’s entire financial liability (including any liability for the acts or omissions of its employees, agents and sub-contractors) to the Customer in respect of:

  • Any breach of this Agreement;
  • Any use made by the Customer of the Products or Services or any part thereof; and
  • Any representation, statement or tortious act or omission (whether negligent or otherwise) arising under or in connection with this Agreement.

8.2            Nothing in this Agreement excludes Incisive’s liability:

  • For death or personal injury caused by its negligence; or
  • For fraud or fraudulent misrepresentation.

8.3            Subject to clause 8.2 above:

  • Incisive shall not be liable for any loss of profits, loss of business, depletion of goodwill and/or similar losses or pure economic loss, or for any special, indirect or consequential loss, costs, damages, charges or expenses however arising; and
  • Incisive’s total aggregate liability in contract, tort (including negligence or breach of statutory duty), misrepresentation, restitution or otherwise, arising in connection with the performance or contemplated performance of this Agreement shall be limited to the fees due pursuant to clause 3.1 above.

8.4            Under this clause 8, Incisive’s liability includes that of any Affiliate and its and their respective agents, employees and sub-contractors.

8.5            Incisive shall have no liability to the Customer under this Agreement if it is prevented from or delayed in performing its obligations or from carrying on business by acts, events, omissions or accidents beyond its reasonable control, including without limitation default of sub-contractors, strikes, lock-outs or other industrial disputes, failure of a utility service or transport or communications network, act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of plant or machinery, fire, flood or storm.


9.1             Incisive may terminate this Agreement with immediate effect by giving written notice if:

(a)      the Customer commits a material breach of any term of this Agreement (other than failure to pay any amounts due under this Agreement) and (if such breach is remediable) fails to remedy that breach within 14 days of being notified in writing to do so; or

(b)      the Customer becomes Insolvent within the meaning of section 123 of the Insolvency Act 1986.

9.2            Either party may terminate this Agreement by the provision of 45 days’ written notice to the other at any time during the Term.

9.3             On termination of this Agreement for any reason:

  • All licences granted under this Agreement shall immediately terminate;
  • The Customer shall return all Leads in accordance with Incisive’s reasonable requirements within 14 days of expiry or early termination of this Agreement;
  • Subject to the exceptions in this sub-clause, the Customer shall use best endeavours to delete the Products from its electronic media, including its intranet and electronic storage devices so that it no longer has an electronically functional copy of any part of the Products. For the avoidance of doubt, nothing in the foregoing sentence requires the Customer to delete or destroy printouts containing the Products that were made prior to termination, or copies of such printouts;
  • Termination shall not affect or prejudice the accrued rights of the parties as at termination, or the continuation after termination of any provision expressly stated to survive or implicitly surviving termination.

10.1           Incisive may at any time set off any liability it owes to the Customer against any liability of the Customer to Incisive, whether any such liability is present or future, liquidated or unliquidated, under this Agreement or not. Any exercise by Incisive of its rights under this clause shall be without prejudice to any other rights or remedies available to it under this Agreement or otherwise.

10.2          Each party shall, and shall use all reasonable endeavours to procure that any necessary third party shall, promptly execute and deliver such documents and perform such acts as may be required for the purpose of giving full effect to this Agreement.

10.3           No failure or delay by a party to exercise any right or remedy provided under this Agreement or by law shall constitute a waiver of that or any other right or remedy, nor shall it preclude or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall preclude or restrict the further exercise of that or any other right or remedy.

10.4           This Agreement constitutes the entire Agreement between the parties and supersedes all previous Agreements between the parties relating to its subject matter. Each of the parties acknowledges that, in entering into this Agreement, it has not relied on, and shall have no right or remedy in respect of, any statement, representation, assurance or warranty (whether negligently or innocently made) other than as expressly set out in this Agreement. Nothing in this clause shall limit or exclude any liability for fraud.

10.5           No variation of this Agreement shall be effective unless it is in writing and signed by the parties (or their authorised representatives).

10.6          If any court or competent authority finds that any provision of this Agreement (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision shall, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Agreement shall not be affected.

10.7           No person other than a party to this Agreement shall have any rights to enforce any term of this Agreement.

10.8          This Agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales. The parties irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this Agreement or its subject matter or formation (including non-contractual disputes or claims).

10.9          This Agreement comprises the Order and the terms and conditions set out herein. In the event of any conflict, the Order shall prevail.