Incisive Media’s flagship brand Computing has taken the B2B brand of the year honours at the 2021 Campaign Publishing Awards, fending off stiff opposition from the Financial Times and Travel Trade Gazette.
Computing serves the enterprise IT sector and is aimed at senior IT leaders. The brand capitalised on the surge in demand for tech services as a result of the Covid pandemic to deliver an impressive performance in 2020.
The Campaign Publishing Awards ran digitally for the second year, split into two segments across May 11 and 12.
The win follows Incisive Media’s twin successes at the 2020 Campaign Publishing Awards, where the publisher’s CRN brand took both the B2B commercial team and brand of the year gongs following an excellent performance in 2019.
“This is a real morale boost for the Computing team,” said Incisive Media’s technology division managing director Alan Loader. “The brand enjoyed strong growth for its demand generation, editorial intelligence and content creation services in 2020, and was able to pivot quickly to digital events. This was reflected in the brand’s excellent financial performance.”
The publisher’s run of form in this year’s media industry awards continues, with three more shortlisted entries in the Digiday Media Awards Europe.
BusinessGreen’s Net Zero Festival and Computing make the cut in the best virtual event and media brand of the year categories respectively. And Incisive Media joins them in the publisher of the year category.
Computing is also shortlisted in the 2021 Professional Publishers Association (PPA) awards’ brand of the year category. It is joined by shortlist nominations for the Net Zero Festival in the event of the year class and for Incisive’s digital event platform Deskflix in the innovation of the year category.
For more information about Incisive Media’s shortlisted brands go to:
To watch this year’s Campaign publishing awards go to www.campaignpublishingawards.com
