Incisive Media has completed the delivery of the first phase of its digital investment programme, with the completion of its new digital and CRM platform rollout.
The programme signals a confident outlook for the B2B publisher as its core markets return to growth, and provides a solid platform for continued growth of the business. The project is part of a series of investments Incisive has made in its core capabilities, including the construction of a broadcast-quality TV studio in its London office and the launch of the Nexus demand generation platform.
“This programme is one of many investments we are making to support our audiences and grow our business,” said CEO Jonathon Whiteley. “It is our firm intention to focus on the future with market-leading capabilities, and this project allows us to achieve this goal.”
Incisive Media’s digital investment programme is the result of a shared vision across the business for more-effective design to compliment enhanced functionality for users, while ensuring the business is match-fit for the challenges that lie ahead.
At the same time the publisher has re-platformed its CRM and implemented a more-sophisticated membership strategy to replace its legacy subscriptions approach to paid-for content. The business has rebuilt its email delivery system to reflect this change.
The project was initiated in August 2020 and has been delivered almost entirely in lockdown conditions, incorporating intensive week-long design sprints and rigorous user-testing across Incisive’s financial services, sustainability and technology markets. Incisive Media selected award-winning digital agency Clearleft to ensure the project reached its full potential and focused on user-centred design and experience.
The rollout was implemented by Incisive Media’s in-house digital team and their offshore technical partner Kreatio over a three-month period, across nine sites. The CRM and membership rollout was led by marketing director Sophie Eke and her data, audience development and marketing teams.
“We maintained investment and momentum during 2020, at a time when our digital products became increasingly important to the markets we serve,” said Whiteley. “This puts us in a strong position to support our financial services, sustainability and technology markets as they re-grow their businesses post crisis.”
Incisive Media also rebuilt its Financial Services Forum brand as part of this project, and completely re-engineered its corporate site. Both projects were delivered courtesy of specialist WordPress agency Above Digital.
For more information on Incisive Media’s stable of brands go to www.incisivemedia.com/brands/
