Incisive Media launches a Data Academy to provide key skills to staff

Incisive Media has partnered with Avado to create a Data Academy that offers four members of staff the opportunity to take part in their eighteen month data-scientist programme. The course is managed by their group company Arch Apprentices and accredited by the British Computer Society.

The Academy programme is part of Incisive Media’s ongoing commitment to invest in careers for its staff, and to build valuable data skills within the business.

The four members of staff have been chosen from the publisher’s digital operations, product and campaign management, advertising operations and customer-data teams. This approach will ensure these new skills are embedded across the business.

“Data in all its forms is the lifeblood of a media company, and this Academy will allow us to learn more and re-enforce our data management, visualisation, and business analyst skills and to use data more effectively.” said CEO Jonathon Whiteley. “I am delighted that we are able to make this investment to support our colleagues for the benefit of both their careers and the business”.

Avado specialise in delivering world-class programmes in IT, digital, data, HR, leadership and finance roles. They are based in London and are a fully accredited training centre for City & Guilds and Edexcel.

Incisive’s quartet will learn a suite of new skills, including advanced analytical methods and big data analytics technology and tools, and how these methods and tools are applied to real-world business challenges.

The course will take 18 months to complete, after which the four will become fully-accredited data scientists.

For more information on Avado please see