Incisive Media unveils mission to create a sustainable event business

As part of the new strategy, Incisive Media will use our membership of the SEA to guide us through the ISO 20121 standard and benchmark our implementation and progress. The ISO 20121 provides a practical tool for managing events so that they contribute to the three dimensions of sustainability – economic, environmental and social.

To put the standard into perspective, the goal is to reduce paper consumption across events and improve recycling rates, curb food waste and look at how we can reduce or even cut entirely the serving of red meat during lunch and evening dinners. We have also committed to deliver carbon offsetting at events wherever relevant and provide delegates with accessible venues and highlight how to travel to events via public transport.

“Events are a thriving and ever-growing part of our business but they come with a serious environmental responsibility. With the added challenge of a great number of different partners and suppliers involved in organising and servicing an event, we are asking all suppliers to provide detailed information on their sustainability credentials and initiatives to ensure that they meet with our objectives,” said Simone Broadhurst, managing director of events at Incisive Media.

James Murray, editor in chief of BusinessGreen, the UK’s leading source of information for the green economy (published by Incisive Media), added: “Our goal is to inform, connect, and inspire businesses and organisations as they work to build a cleaner, healthier, and more prosperous economy.”

You can learn more about Incisive Media’s plans by watching their video here

Read our full events sustainability statement here.