Incisive Media has recruited award-winning content and audience-development consultant Adrian Barrick to support its continued investment in high value, independent journalism.
Barrick, who is the current PPA Digital Leader of the Year, joins from Haymarket Media, where he was global brand director of the award-winning Campaign group. He will work with Incisive Media during the first half of 2018.
Incisive Media’s portfolio of market-leading B2B information brands delivers award-winning journalism and analyst-grade insight to the asset management, wealth management, institutional pensions, IT channel and enterprise technology sectors.
Barrick will focus on working with editors, product specialists and marketing teams to ensure that Incisive Media continues to deliver the right content in the right format to its high-value professional audiences.
“Adrian joins us at an exciting time for Incisive Media and we are privileged to have him on the team,” said Incisive Media CEO Jonathon Whiteley. “He brings a wealth of experience and expertise in leading and supporting teams to refine editorial strategy to meet the changing needs of high-value audiences. His appointment reflects our ongoing commitment and investment in the very highest standards of business journalism.”
“I’m delighted to be joining Incisive Media for the first half of 2018,” said Barrick. “In particular, I’m excited to have the opportunity to help publishers, editors and product managers develop their editorial propositions to generate even greater value for the communities of professionals they serve. Incisive has great brands and great people. I can’t wait to contribute to the next stage of the evolution of its media, across all platforms.”