Incisive Media and its nine professional media brands have joined the #lightitblue campaign to support the heroic work of NHS staff in battling the coronavirus.
Over the next week, Incisive is adding a #lightitblue ribbon to the mastheads of its market-leading sites and its corporate site.
Incisive’s top sites are: Investment Week, Professional Pensions, Professional Adviser, International Investment, Cover, BusinessGreen, Computing, CRN and Channel Partner Insight.
The #lightitblue campaign was launched this week by senior figures in the event and entertainment industry as a way of saying thank you to NHS workers.
On March 26, 38 landmarks around the UK – including the O2 Arena, National Theatre and Lincoln Cathedral – were illuminated in blue as the 8pm ‘clapping for the carers’ rang out across the UK.
Incisive Media CEO Jonathon Whiteley said: “We are delighted to show our support and solidarity for the extraordinary work that NHS teams are doing to save lives. This is a small gesture of solidarity to let them know that we, our readers and our commercial partners thank them and we all stand with them.”