Professional Adviser relaunch: the same trusted reporting plus an extra business focus

Professional Adviser relaunches on September 7 with a bold new look and a new focus on the business of financial advice.

The brand has been giving independent financial advisers (IFAs) the latest news that identifies the issues that matter to them and their clients for many years. Now it has an extra focus: IFAs’ business.

Professional Adviser’s goal is to support IFAs to maximise both their potential and efficiency – whether that’s building and maintaining their client base for the future, or planning the best possible exit for owners, their employees and clients.

From September 2021, the brand will feature a new category, Your Business, with news and analysis to pinpoint what IFAs need to do to take advantage of the latest business and regulation changes.

Professional Adviser will continue to expand its essential coverage around key areas: Your Profession, Investment, Regulation, Retirement and Pensions, Tax Planning and Technology. And, because no profession moves faster than financial advice, the brand will continue to be the journal of record for IFAs and paraplanners, with the latest stories as they happen.

From the latest on the FCA’s most recent regulatory changes, to highlighting the best of the profession – and holding to account the worst – Professional Adviser will continue to work tirelessly to keep IFAs up to date on all the important news.

As well as refreshing the look of Professional Adviser, the brand has introduced the PA Pin. This has been designed to pinpoint instantly the issues of the day that matter, which is why it looks like the drop pin from a digital map.

“Financial advice has changed significantly over the last 20 years, and Professional Adviser has developed alongside it. This new phase of our development is again driven by our audience and partners, and will allow us to best serve this fast moving and important market,” said Kevin Sinclair, MD of financial brands at Incisive Media.

For more information about the new-look Professional Adviser site, go to