Inside Incisive

Incisive Media sells British Journal of Photography to Apptitude Media

February 5, 2013

Apptitude Media, a new company formed by Marc Hartog, the former publishing director of British Journal of Photography, has bought the title from Incisive Media. Incisive Media is retaining a minority stake in the new company

British Journal of Photography, an award winning title launched in 1854, is a long-established niche consumer magazine focused on the high-end photographic market. The brand was acquired by Incisive Media as part of the Timothy Benn acquisition in 2000 and since Incisive Media acquired VNU in 2007 it has formed part of the non-core personal technology division alongside Computeractive.

While this deal sees Apptitude Media acquire the brand, there will be no interruption to the publishing schedule of the title. The editorial and advertising teams will transfer to Apptitude Media and the staff will be located initially in Incisive Media’s office but will move to another location in the next six months.

Tim Weller, CEO of Incisive Media, said: “This is a great opportunity for the team at British Journal of Photography to carve out a successful independent future under Marc’s leadership. I really do wish them well. The sale of Computeractive and BJP, both consumer titles, will now allow Incisive Media to focus its efforts entirely on our leading business to business brands.”

Marc Hartog, Founder and CEO, Apptitude Media, said: “I joined Incisive Media in 1997 and have led the consumer brands for over two years so am thrilled to have been given the opportunity to take British Journal of Photography to an independent future.”


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