Incisive Media has announced the rebrand of the global SES Conference and Expo series in response to the ever-increasing change of pace in the digital marketing industry, and to meet the more diverse education needs of today’s marketing community
Over the past few years, the engaging educational content marketers have come to expect from the SES brand has expanded beyond just search marketing (SEO & PPC) to include the very latest strategic and tactical thinking from expert marketing practitioners in the fields of social media, display, mobile, gaming, and digital TV advertising and marketing.
In a natural transition that recognises the ever-evolving changes taking place in the digital marketing industry and the convergence of content across two of Incisive’s premium brands, the new programme of events kicking off in March 2014 in New York will be known as ClickZ Live.
Mike Grehan, Group Publishing Director of the Interactive Marketing Division at Incisive Media said: “ClickZ Live will be as important an entry on any digital marketer’s education calendar as ever. Conference delegates will experience the top-flight sessions, keynote speeches and tactical workshops they have come to expect from SES Conferences.”
The event content will continue to be developed by digital marketers for digital marketers, and each show will have a particular focus that will exude from each program. New York, the world’s epicentre for advertising, will highlight the very latest trends taking Madison Avenue by storm, San Francisco will laser in on the most advanced marketing methods in social media, and Chicago will throw a spotlight on the fast moving sector of ecommerce.
ClickZ (pronounced “click zee” as in Jay-Z!) has a team of expert writers and contributors from all over the world who are committed to sharing their considerable experience with the industry. As the digital landscape has changed, the lines between session content seen at SES conferences and articles read online at ClickZ.com have come together, so consolidating that depth and breadth of experience under one brand makes perfect sense.
Explaining the decision to rebrand and the timing, Grehan said, “As we talk about the ‘internet of everything’, and with up to 50 billion devices becoming connected around the planet in just a few short years, once again, technology in marketing and advertising is transforming the way we do business on a global scale. With its international audience, ClickZ reaches every area of the digital marketing industry and touches on every discipline – the timing couldn’t be better. And where better to launch our new look and feel than the advertising capital of the world?”