Incisive completes 10-month rebuild project with relaunch

The project saw Incisive relaunch all its editorial sites onto a new responsive template to reflect growing mobile traffic and a demand for slicker, more engaging digital products.

COVER is the leading brand for the UK life assurance sector. Life assurance is at the forefront of mobile product development – including wearable technology – and the impact it is having on measurement of health and wellbeing. has been rebuilt from the ground up, surfacing content and ads faster across all devices and ensuring users get a consistent user experience on desktop, mobile and tablet.

It complements COVER’s existing smartphone app, which has also been refreshed to reflect the editorial site’s new look and feel.

“Our focus on mobile resonates strongly with the forces that are shaping life assurance going forward, particularly wearable tech,” says COVER publisher Rachel Calvert. “The new site and app show that we are in tune with our audience’s requirements and they place us neatly to deliver relevant commercial solutions.”

The new COVER site was built by Incisive’s in-house user experience team, with significant input from brand and user research.

The 10-month project was delivered on schedule – an impressive feat across 20 different products – reflecting Incisive’s focus on digital product management and a clear strategic vision for the future of the business.

Enterprise IT brands V3 and the INQUIRER unveil revamped responsive sites

The new websites are faster, cleaner and render responsively on any screen size, crucial in a sector with a mobile audience of more than 40% of users. and the have been rebuilt following major audience research. the INQUIRER’s design uses a new colour palette and strips out images to maintain the bold, text-heavy style that its audience know and love.

At the same time, the brand’s editorial strategy has been updated, with new sections for artificial intelligence, internet of things and open source. This approach further positions the INQUIRER as a leading opinion former in the enterprise IT sector.

V3 has a new design, logo and, most importantly, a new editorial and brand focus on digital transformation and the use of technology to modernise business processes.

V3 now also benefits from a registration wall to allow Incisive Media to improve its user data, with the aim of serving more relevant content to users.

Tom Wright, publisher of V3 and the INQUIRER, says: “The new sites are a huge jump forward in design and usability, and we’ve had some great feedback from our users to support this.

“The new responsive website platforms have given the whole tech portfolio a real boost in site dwell time, ad viewability, vendor whitepaper downloads, and most importantly given our readers a radically improved user experience.”

The new sites have been redeveloped by Incisive Media’s in-house digital team, with significant input from editorial, sales and product teams.

Read more about the new improvements to V3 and the INQUIRER.

Professional Pensions unveils redesigned website

Professional Pensions is the most respected information brand in the UK institutional investment sector, and is highly valued for the expert commentary and insight it delivers. has been rebuilt following extensive user research and in-depth analysis of digital best practice, reflecting increasing mobile usage and the changing information needs of the brand’s audience.

The new site has a fully responsive user interface, ensuring it works effectively on tablets and smartphones, and has been simplified for ease of access on a range of devices.

It also has enhanced social sharing, better use of rich media and allows easier access to the brand’s 15-year digital archive.

Kevin Sinclair, publishing director at Incisive Media, says: “The end result of the changes we hope is a vastly improved user experience for our audience. This will allow us to consolidate our position as the most trusted information source for pension professionals in the UK.

“I hope our readers enjoy using the new-look We look forward to rolling out further enhancements to the site in the months to come.”

The new website was redeveloped by Incisive Media’s in-house digital team, with significant input from editorial, sales and product teams.

For more information on the changes, go to